Partnerships can help you expand your business or destroy your reputation. If you want to approach a business owner about combining forces, your words are important. Maybe even more important than your pitch deck. Ideas will only take you so far. Instead, you have to build trust. One wrong sentence can signal arrogance, unreliability, or a lack of understanding about what real collaboration requires. Here are the phrases that can end partnerships before they begin.
1. “We’ll figure out the details later.”
Are you disorganized? This line screams that you are. Vague promises won’t impress entrepreneurs. The most successful entrepreneurs have clear processes and structure. Deals without defined roles, equity splits, or expectations often collapse under confusion. Written agreements that are clear are essential. If you’re serious, come prepared with a framework. It’s a sign of respect for their time and consideration.
2. “I just need your connections.”
This is an instant red flag. It signals that you just want access, not their expertise or contribution. Strong partnerships form around shared goals, not opportunism. Instead, detail how you will add value to the partnership and the shared benefits. Partnerships work best when both sides feel equally respected.
3. “We can split profits 50/50—it’s only fair.”
50/50 splits probably aren’t the best approach. It sounds equitable, but often isn’t. Equal splits can create resentment if one partner invests more time, capital, or risk. Structure equity around contribution and accountability. Don’t start a partnership based on assumptions about fairness. They often end in legal or emotional fallout.
4. “I’ve got a great idea—you just have to handle execution.”
Anyone can have a good idea. But the best entrepreneurs know how to execute. When you pitch this way, you imply you want them to do the heavy lifting while you benefit. Business owners hear that you don’t want to roll up your sleeves. Successful collaborations demand shared effort and skin in the game. If you have a good idea, back it up with capital, expertise, or commitment.
5. “You’re lucky I thought of you first.”
This statement is full of ego. Instead, approach the meeting with gratitude. Entrepreneurs are approached constantly, so you may actually be lucky that they are hearing your pitch. Humility is key to professional influence. Show that you recognize their strengths and that you’ve done your homework.
6. “Let’s just trust each other—we don’t need contracts.”
Well, that’s a fast track to disaster. Verbal agreements may feel friendly, but they leave both sides exposed. A written contract isn’t a sign of distrust. Instead, it’s a safeguard for everyone involved. You should outline terms in writing, including responsibilities, exit clauses, and ownership.
7. “This will be easy money.”
No seasoned business owner believes that money is easy. Every venture involves risk, setbacks, and sweat equity. Overselling simplicity suggests inexperience or unrealistic expectations. Having realistic discussions about effort, profit timelines, and obstacles is much more valuable. Savvy partners prefer solid math over blind optimism.
Choose Words That Build, Not Break, Partnerships
Business owners respect preparation, humility, and transparency. The way you speak reveals your mindset, and whether you’re someone worth investing in. Approach with clarity, show your value, and treat every discussion like the start of something that could last years. The right words can turn a meeting into a legacy.
Have you ever had a partnership fall apart over poor communication? Share your story or lesson learned in the comments.
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