The American bakery scene is in the middle of an exciting and delicious revolution. A new wave of bakery chains, many with roots in Asian baking traditions, is rapidly expanding across the country. These brands are winning over a new generation of customers with their unique, innovative, and highly photogenic treats. From the chewy texture of a mochi donut to the minimalist beauty of a bento cake, these seven new bakery chains are changing the way we think about dessert.
1. Mochinut
Mochinut is the undisputed king of the mochi donut craze. A mochi donut is a unique hybrid that combines the chewy texture of Japanese mochi with the classic American doughnut. The chain’s signature product is a ring of eight small, connected dough balls that are designed to be pulled apart. Mochinut has expanded at a lightning pace, with hundreds of franchise locations now open across the U.S.
2. Paris Baguette
Paris Baguette is a South Korean bakery chain that offers a sophisticated, European-inspired experience. The stores have a bright and airy feel, and they are filled with a huge selection of beautiful and delicious pastries, breads, and cakes. The chain is a massive international success story, and it is now in the middle of an aggressive expansion into major cities and suburbs across the United States.
3. Tous les Jours
Tous les Jours is the main rival to Paris Baguette in the world of South Korean bakeries. Like its competitor, it offers a wide range of expertly crafted breads, pastries, and stunningly beautiful cakes. The chain is famous for its Cloud Cake, a light and fluffy sponge cake with a whipped cream frosting. Tous les Jours is also rapidly opening new locations across the country, bringing a taste of Korean-French baking to a wider audience.
4. Bafang Yunji
While not strictly a bakery, the Taiwanese chain Bafang Yunji is a major new player in the world of quick-service food. The company, which is famous for its potstickers and dumplings, has started to open its first locations in the United States. It is part of a larger wave of popular Asian food chains that are now making a major push into the American market.
5. The Rise of Independent Bento Cake Bakeries
The “bento cake” is a minimalist, lunchbox-sized cake that became a massive trend on TikTok. While no single, large chain has dominated this market yet, a huge number of small, independent, and often home-based bakeries have popped up to meet the demand. These small businesses are using social media to sell their beautiful and highly customizable creations. They are a new and modern form of the classic neighborhood bakery.
6. Beard Papa’s
Beard Papa’s is a Japanese chain that specializes in one thing: cream puffs. The company is famous for its light and airy choux pastry shells. The shells are then filled to order with a variety of delicious custard creams, from vanilla to green tea. The chain has a cult-like following and is slowly but surely expanding its presence in the U.S.
7. 85°C Bakery Cafe
The 85°C Bakery Cafe is a Taiwanese chain dubbed the “Starbucks of Taiwan.” The stores offer a huge selection of self-serve breads and pastries at an affordable price. The chain is famous for its sea salt coffee and its marble taro bread. It has become a very popular destination in the states where it has opened, including California and Texas.
The New Wave of Baking
The rapid growth of these new bakery chains is a direct reflection of our country’s growing culinary diversity. These brands are introducing American consumers to a whole new world of flavors, textures, and traditions. They are also masters of the modern, social media-driven food landscape. Their beautiful, “TikTok-worthy” creations are a perfect match for a new generation of diners who are always on the hunt for the next delicious and shareable treat.
Have you tried any of these new bakery chains? What is your favorite new or trendy dessert? Let us know in the comments!
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