Like many other mainstream stores, Target has a large selection of name-brand items that are worth the splurge but still come in under budget. In 2026, savvy shoppers know which products are worth buying name-brand at Target — and the price difference often isn’t as big as you think.
Sometimes, the taste or quality is simply better for what you’re paying. Depending on what you buy, the price itself might not even be that much different either. From household essentials to popular foods, these are the top name-brand items you should always get at Target.
Coffee Mate French Vanilla Coffee Creamer
- Price: $3.99 for 32 fluid ounces
If you are someone who doesn’t like people to speak to you until you’ve had your coffee, chances are you use creamer every now and again to add a little pep to your step. One name-brand that’s hard to find a good alternative for is Coffee Mate.
You can choose from many flavors, including French vanilla, which is highly rated amongst customers. This particular option is non-dairy and gluten-free, which is helpful for those with specific dietary restrictions.
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Charmin Ultra Strong Septic-Safe Toilet Paper
- Price: $32.99 for 30 mega rolls
Comfort is essential when it comes to toilet paper. Whether you prefer two- or three-ply, you deserve the best. That’s what you can get with Charmin. The math breaks down that 30 Charmin mega rolls equals 120 regular rolls, which means a whole lot of savings.
Lay’s Classic Potato Chips
- Price: $5.59 for 13 ounces
Target has plenty of snacks, including potato chips. And while you can stick with store brands like Market Pantry or Good & Gather, there’s a noticeable difference between those and name brands like Lays. The price isn’t much different either, as you’re still spending between $4 and $5 for the same amount of chips.
Colgate Cavity Protection Fluoride Toothpaste
- Price: $4.99 (three-pack, six ounces per tube)
When it comes to oral hygiene, it’s hard to beat name brands like Colgate, Crest, and Sensodyne.
Take this Colgate toothpaste as an example. It costs about $1.67 per six-ounce tube and is highly rated. In comparison, Target’s own Up&Up brand costs $6.49 for eight total ounces. That’s more money for less.
Hidden Valley Original Ranch Salad Dressing
- Price: $4.39 for 16 ounces
When it comes to price alone, Target’s Market Pantry ranch dressing beats the name-brand by a bit, as it’s cheaper than Hidden Valley. But there’s nothing quite like that name-brand flavor, so the price may well be worth it.
Hidden Valley Ranch is gluten-free and very highly rated. It’s also just a great addition to many different foods, from salads to pizzas.
Keurig Coffee Maker
- Price: $49.99 (marked down from $99.99)
Target carries a lot of coffee makers, including single-serve, French press, drip coffee, and espresso makers. But they don’t have a comparable store-brand option to name brands like Keurig.
This specific coffee machine has a five-star rating online. It can also make a mean cup of coffee using a single-serve K-Cup pod. If you like a strong cup of coffee but want to keep your flavor options open, this is a good choice. You can set it to brew 8-, 10-, or 12-ounce cups.
To top it off, it’s also reasonably priced and is designed to fit anywhere — even if countertop space is limited.
Philadelphia Original Cream Cheese
- Price: $4.99 (16 ounces, two-count)
If you need to save money, you can get plain cream cheese for between $3 and $5 from the Good & Gather brand. However, if it’s that familiar taste and texture you seek, stick with Philadelphia’s Original Cream Cheese. It’s been a household brand since 1872, contains only five simple ingredients and is highly versatile. Whether you’re making a sandwich or cookies, it’s a great addition to your refrigerator.
Caitlyn Moorhead contributed to the reporting for this article.
Editor’s note: Prices are accurate as of Jan. 18, 2026. Prices and availability may vary by location.
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