The so-called Wave Season is an annual period usually around January to March when cruise lines typically extend some of their best savings, specials, deals, incentives, you name it. Sure, there are Black Friday and Cyber Monday sales to be had on sailings earlier on, but the industry-specific perks can be even more enticing.
Why does it exist at this time or at all?
The cruise industry realized over time that a large number of cruises were being booked regularly following the winter holidays and leading into spring. Whether it be because potential cruisers have Christmas money to spend or they have an itch to seek out warmer weather after suffering from cold cabin fever, the desire to make reservations is there, and the specials exist to leverage that urge to book, but there are also some tips and suggestions to consider before jumping on any deal prematurely.