It’s easy to envision wealthy shoppers exclusively opting for luxury goods at places like Erewon, Whole Foods and specialty grocers. After all, their deep pockets can afford them a lifestyle of extravagance and convenience. But in truth, the opposite is more often the case.
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While their bottom line may be steeper than some, wealthy shoppers are some of the most discerning and frugal with their money. For these shoppers, Costco stands out for its affordability and convenience, attracting even the most affluent shoppers.
This retailer’s surprising appeal to wealthy shoppers is understandable due to the unmatched combination of value, variety and high-quality offers. Keep reading to discover the six Costco buys cherished by the rich.
Electronics
Wealthy shoppers aren’t just after the latest gadgets; they are also on the lookout for unbeatable deals. When it comes to cutting-edge electronics, where better to find both than at Costco?
For instance, Costco is offering the fourth generation AirPods with active noise cancellation, priced at just $148.99. Compared to Apple’s retail price of $179.99, Costco’s sizable discount demonstrates the store’s offerings of premium tech at an unbeatable price. You can also get a TCL 55-inch Smart TV
(with an Allstate 3-Year Protection Plan Bundle) for $279.99.
Kirkland Signature Chicken Breasts
While the affluent may have a taste for the finer things in life, they aren’t going to turn down a good deal. When it comes to kitchen essentials like protein, Costco’s signature chicken breasts reign supreme. Priced at just $3.39 per pound, these chicken breasts are a staple among the wealthy for their unbeatable blend of quality and affordability.
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Fresh Fruit and Vegetables
No one loves their salads quite as much as the wealthy. While they might not be Kardashian-level wealthy, even shoppers with deep pockets know that eating nutrient-dense meals can add up quickly.
Costco emerges as the go-to destination for wealthy shoppers looking to stock up on fresh fruits and vegetables without sacrificing quality. Take, for example, Costco’s romaine hearts, priced at just $5.55 for a pack of six, which is a fraction of the cost compared to other retailers.
Kirkland Organic Almond Milk
Those with deep pockets have the income reliability to spend more money upfront for long-term savings. Costco’s Kirkland Organic Almond Milk stands out as a prime example of quality and value beloved by affluent shoppers who prefer organic offerings and long-term savings. For 32 ounces of this organic almond beverage, you’ll only spend $9.99.
Vitamix Cooking Appliances
Costco’s wide variety of high-end appliances at unbeatable prices makes it a haven for savvy shoppers, especially when it comes to Vitamix blenders. Known for their superior performance and durability, Vitamix appliances are highly sought after, and by purchasing them at Costco, you can enjoy some major savings.
For those seeking greater savings, the Vitamix Alta Pro Blender is a compelling option, priced at $399.99 and is a model exclusive to Costco. The Costco warehouse offers significant savings, considering most Vitamix blenders start at around $500 on the brand’s actual website.
Dyson Cordless Vacuum
Wealthy shoppers who prioritize a clean home environment opt to shop at Costco for high-end cleaning tools at unbeatable prices, particularly the Dyson cordless vacuums. With its state-of-the-art cleaning performance, it’s no wonder the rich are flocking to Costco to acquire their own Dyson. For example, you can get the Dyson Cyclone V10 Animal + Cordless Vacuum Cleaner for $549.99.
Madeline Duley contributed to the reporting for this article.
Editor’s note: Prices and availability are accurate as of Nov. 10, 2025, and are subject to change.
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This article originally appeared on GOBankingRates.com: 6 Costco Buys Still Loved by the Rich and Wealthy
