In recent years, men’s health has shifted from being a quiet, private matter to an open conversation fueled by technology and data. One of the biggest players in that transformation is Hims, the telehealth platform known for discreetly delivering prescription and wellness products straight to consumers. Search data from Hims reveals what men are truly concerned about—often before they even bring it up with a doctor. These trends are helping shape not only product offerings but also the way men talk about their physical, mental, and sexual health. Here are five ways the brand Hims is influencing the broader men’s health conversation in 2025.
1. Normalizing Conversations About Sexual Health
For many men, sexual health topics have long carried stigma, making it difficult to ask for help. Hims search data shows a surge in interest for erectile dysfunction treatments, testosterone support, and premature ejaculation solutions. By providing a private, online platform, Hims allows men to explore these issues without embarrassment, which encourages more open discussion offline. This increased comfort is translating into a cultural shift where sexual health is seen as a normal part of overall wellness. As a result, more men are addressing these concerns earlier rather than avoiding them until they become bigger problems.
2. Bringing Hair Loss Into the Wellness Mainstream
Hair loss is one of the most searched topics on Hims, and the platform has played a major role in reframing the conversation. Instead of being a taboo subject or something to hide, hair loss is now discussed alongside other health concerns like skin care or fitness. The ease of accessing treatments online has helped men view hair restoration as a proactive step rather than a last resort. This shift has also led to greater interest in preventive measures, such as early intervention with medications or topical solutions. By making hair loss treatments more accessible, Hims has helped normalize taking action without shame.
3. Expanding Interest in Mental Health Support
Searches for therapy, stress management tools, and anxiety treatments on Hims have been climbing steadily. The platform’s inclusion of mental health services alongside physical health offerings reinforces the idea that mental well-being is an essential part of men’s health. Men who might have hesitated to seek therapy in person are finding it easier to explore virtual options. This convenience removes common barriers like location, scheduling, and stigma, which have historically kept men from getting help. As a result, mental health is becoming a more regular part of the men’s wellness conversation, both online and in everyday life.
4. Encouraging Preventive Health Habits
Other trends show a growing interest in preventive health care, from skin cancer screenings to daily supplements. Men are using the platform not only to address existing concerns but also to maintain long-term wellness. Searches for multivitamins, anti-aging products, and heart health resources point to a broader awareness of proactive care. This focus on prevention is shifting the conversation from reacting to problems toward building healthier routines before issues arise. In turn, this proactive mindset is influencing how men approach other aspects of their lifestyle, such as nutrition and fitness.
5. Driving Demand for Discreet, Direct-to-Consumer Care
One of the biggest takeaways from Hims search patterns is the demand for privacy and convenience in men’s health care. Men are increasingly looking for solutions that don’t require in-person appointments, long waits, or uncomfortable conversations with strangers. The popularity of discreet shipping and virtual consultations shows how much convenience influences health decisions. This model is also prompting traditional health providers to adopt more patient-friendly, tech-driven approaches. The growing preference for direct-to-consumer care is shaping how men’s health will be delivered in the future.
The Power of Data in Changing Men’s Health Culture
All of this search data is more than just a snapshot of what men are curious about—it’s a roadmap for how health care can evolve to meet their needs. By identifying trends early, companies and providers can tailor services, products, and outreach strategies to better serve men. This approach is breaking down barriers, removing stigma, and making health care more accessible. As more platforms follow this model, the conversation around men’s health will continue to grow more open, proactive, and inclusive. The result is a future where taking care of physical, mental, and sexual health is seen as a sign of strength, not weakness.
Have you tried Hims? What was your experience? Let us know in the comments!
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