Luckily for shoppers looking for deals, Walmart and Target go head-to-head every December. Even better news? Pricing studies show Walmart consistently beats Target on everyday items. One analysis found a 30-item basket cost $67.63 at Walmart versus $83.62 at Target. That’s a 24% difference.
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If you’re looking for specifics, here are five December items where Walmart delivers better value than Target.
TCL 50″ 4K QLED Smart TV
- Price: $258
Big-screen TVs usually cost significantly more, but Walmart’s pricing on the TCL Q-Class 4K QLED Smart TV hits $258 for a 50-inch model with Google TV built in.
QLED technology at this price point represents serious value. You’re getting quantum dot color enhancement, 4K resolution and HDR support for less than many 40-inch basic models cost elsewhere. Target’s comparable TCL models typically run around $450 higher for similar specifications.
The Google TV interface means access to all major streaming services without additional devices. For families upgrading holiday entertainment setups, this delivers premium features at budget pricing.
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Apple Watch SE (2nd Gen)
- Price: $129
Apple products rarely see major price differences between retailers, which makes Walmart’s Apple Watch SE pricing at $129 notable.
The second-generation SE includes crash detection, fall detection and heart rate monitoring in Apple’s ecosystem. Target typically matches Apple’s retail pricing more closely, making Walmart’s discount stand out during December gifting season.
This isn’t a knockoff or older model — it’s current Apple hardware at a genuinely better price. For someone already using an iPhone, the Watch SE at this price makes sense as an upgrade from fitness trackers that cost nearly as much.
Black+Decker 4-Slice Air Fryer Toaster Oven
- Price: $45.96
Combination appliances save counter space, and Walmart’s Black+Decker air fryer toaster oven combines two popular kitchen tools for under $50.
At $45.96, you’re getting toast, bake, broil and air fry functions from a trusted appliance brand. Target sells similar combination units but typically from its own brands or at higher price points for equivalent Black+Decker models.
The four-slice capacity handles family meals without requiring the counter footprint of separate appliances. For apartments or smaller kitchens, this delivers functionality without the clutter of owning both a toaster oven and a standalone air fryer.
Outshine Frozen Fruit Bars (12-Count)
- Price: $3.97
Grocery pricing shows Walmart’s clearest advantage. The same Outshine fruit bars cost $3.97 at Walmart versus $6.29 at Target for identical 12-count packages.
That’s a more than $2 difference on a single grocery item. Multiply that across a full grocery shop and Walmart’s everyday low pricing adds up quickly.
Roku Premiere 4K Streaming Player
- Price: $19.97
Streaming devices usually cost $30 to $50, but Walmart’s Roku Premiere delivers 4K HDR capability for under $20.
At $19.97, this beats buying smart TV capabilities built into every television. Target’s streaming device selection typically starts higher on price for equivalent specs. Even better: The Roku platform supports virtually every streaming service without subscription requirements beyond the services themselves.
For anyone with an older HD TV who wants 4K streaming without replacing the entire television, this upgrade costs less than a month of streaming subscriptions.
Editor’s note: Pricing is accurate as of Nov. 26, 2025. Pricing and availability are subject to change.
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This article originally appeared on GOBankingRates.com: 5 Walmart Items That Outshine Target in Price and Quality in December
