Target ended its competitor price match policy on July 28, 2025. That means shoppers will no longer be able to save money by matching competitors’ prices in-store or online. Instead, the retailer will honor price drops only within its own platforms.
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Find out what items could end up costing you more at Target.
Target’s New Policy
With the change of Target’s policy, shoppers are no longer able to request a price match for items found cheaper at Amazon or Walmart.
Instead, the new policy limits price matching to Target’s own pricing — both in-store and online — including eligible Target Circle deals, and only if the price drops within 14 days of purchase.
According to the retailer, most shoppers were already price matching within Target’s own system, not against other retailers, and that trend prompted the change. And it’s a change that its competitors, namely Amazon and Walmart, have already embraced, USA Today reported.
Although neither of those retailers offer competitor price matching, Walmart offers price matching on products in the store that are found cheaper on its website, while Amazon does not offer price matching in any form.
Due to its policy change, Target may lose some of its customers to Best Buy or Home Depot, which still honor competitor price matches, including those from Target. Or customers may choose to do the bulk of their shopping elsewhere.
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Items That Could Cost More
Unfortunately, Target shoppers could pay more for certain items that can be found cheaper at other stores. Here are some examples of Target items across various categories that are found cheaper at Walmart.
- Roku 65-inch Select Series 4K HDR smart TV with remote: Target sells the TV for $399.99, while Walmart has it for almost $2 less at $398.
- Advil Dual Action with acetaminophen, 72-count: Target sells the over-the-counter pain reliever for $11.29, while Walmart sells the same item for $10.98.
- Fujifilm Instax Mini 12 camera: Target sells this camera for $86.99, while Walmart sells it at a price of $86.95 (though it’s currently on sale for less).
- Huggies Little Movers size 4 diapers, 66-count: Target sells the item for $28.49, while Walmart sells it for slightly less at $28.22.
- LaCroix strawberry peach sparkling water, 12-count: Target sells the drinks for $4.19, while Walmart has them for $3.83.
To make the most of your money, it pays to comparison shop. While less than $1 may not be significant savings on an item, it can add up over time.
Editor’s note: Pricing and availability may vary depending on location.
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This article originally appeared on GOBankingRates.com: 5 Target Items That Could Cost You More Thanks to Its New Policy
