The National Retail Federation estimates the average American spent $104 on Halloween in 2024, with top expenses including costumes, candy, decorations, parties and pumpkin carving — and nothing has gotten cheaper since then.
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For middle-class families, Halloween is a financial landmine sandwiched between the costly summer travel and back-to-school season and the debt-inducing winter shopping season that’s quickly approaching. The good news is that Target is offering excellent deals that can help ordinary earners enjoy Halloween without splurging on it.
Here are top Halloween deals at Target for middle-class shoppers.
Outdoor Inflatable Eyeballs
- Price: $55.99 (regularly $129.99)
Once a novelty, inflatables are approaching must-have status for Halloween and Target is raising the bar while lowering the price.
It deflated the price tag on a pair of enormous and spooky three-foot inflatable eyeballs by 59%. Middle-class revelers can bring their house, tree or yard to life — or at least to undead status — for less than half price.
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Ceramic Halloween Gnome Tree Light
- Price: $29.99 (regularly $61.99)
Middle-income earners can slash their indoor decor by more than half with a trip to Target, just like they can outside, thanks to a 52% discount on a Halloween-themed LED ceramic decoration that borrows from traditional winter holiday decor.
Illuminated pumpkin lanterns are combined with an orange-and-black gnome, whose hat transforms into a Christmas tree with a jack-o’-lantern topper for a countertop conversation starter.
10-Pound Bag of Mixed Chocolate Candy
- Price: $64.99 (regularly $61.99)
When the ghouls, ghosts and goblins arrive at your door, they’re going to come with bags out and open. Target can help you satiate their cravings for 24% off with a 10-pound variety pack of individually wrapped chocolate treats, including:
- Reese’s Peanut Butter Cups
- Reese’s Pieces
- Rollos
- Milk Duds
- Almond Joy
- Payday
- Whoppers
Happy Halloween Table Runner
- Price: $34.99 (regularly $58.29)
Halloween hosts can use accent pieces to avoid expensive, full-scale decorating — especially on the surface where people gather for food, drinks and snacks.
Target has a jack-o’-lantern-and-bats-themed table runner that can add some flair to your festivities for 40% off. Unlike many disposable decorations that wind up on sale as the holidays draw near, this one is made from durable cotton and is machine washable, ensuring years of use on Halloweens to come.
Costumes
- Price: Varies, with up to 40% off
Target has a full line of 2025’s hottest costumes, from the silly to the scary to the specific — and markdowns of up to half off are easy to find. The inventory includes hundreds of choices for:
- Adults
- Kids
- Babies
- Toddlers
- Group and families
- Pets
Editor’s note: Pricing and availability may vary depending on location.
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This article originally appeared on GOBankingRates.com: 5 Halloween Deals at Target for Middle-Class Shoppers
