You know that moment when you spot a “new” snack and your brain whispers, “Wait… I’ve had this before”? Brands love nostalgia, but they also love a reset button, so discontinued snacks can reappear with a new name, refreshed packaging, or a different company on the back label. The upside is that something that went missing might be back; the downside is that it can be harder to recognize and easier to overpay for. Here are five real examples shoppers can actually look for, plus one quick way to verify a comeback.
1. Milky Way Simply Caramel Is Back As All Caramel Milky Way
Milky Way Simply Caramel was discontinued, but it’s returning as All Caramel Milky Way. The new name makes it sound like a fresh launch, even though it’s still milk chocolate plus caramel with no nougat. Because it’s positioned as a comeback, it may show up in different formats than you remember, like share sizes or mixed bags. Flip the wrapper and compare the ounces so a “new” label doesn’t hide a higher cost per bite. If the first one tastes right, it’s worth watching for a sale before stocking up
2. Altoids Sours Return Under The Name Retro Sours
Altoids Sours are being revived, but not under the Altoids brand name. Iconic Candy brought them back as Retro Sours, which is why the tin looks familiar but the name doesn’t. This kind of relaunch can change where it’s stocked, so it may land with novelty candy, seasonal displays, or checkout lanes instead of the mint section. When discontinued snacks come back through a new owner, searching the exact new name in a retailer app is usually faster than scanning aisles. Buy one tin first, since a new manufacturer can mean tiny flavor or texture differences.
3. Mister Pibb Comes Back After Years As Pibb Xtra
Mister Pibb spent years on shelves as Pibb Xtra, and now the Mister Pibb name is returning again. For shoppers, that name switch can feel like a brand-new soda, even when the flavor idea is basically the same spicy cherry profile. Name-restoration relaunches also tend to get prime placement, like endcaps, coolers near registers, or “new item” tags in the soda aisle. Treat that visibility as a reminder to check size and price per ounce, because relaunches can come with quiet price creep. If it tastes like the same old favorite, the label change did its job—and the cart check is what keeps it affordable.
4. Entenmann’s Baker’s Delights Live On As Mini Snack Cakes
Sometimes the snack isn’t gone at all—only the line name changed, which makes it feel “discontinued” when shopping from memory. Entenmann’s rebranded its Baker’s Delights mini cakes as the Mini Snack Cakes line with updated packaging. If a shopper is scanning for the old words, it’s easy to walk right past the same product and assume it vanished. The fix is simple: search by the parent brand (Entenmann’s) and the product type (mini snack cakes), not the old line name. Once it’s found, compare the count and net weight, because “new package” doesn’t always mean “same amount.”
5. Opal Fruits Didn’t Vanish—They Were Rebranded As Starburst
In the UK, the chewy candy originally sold as Opal Fruits was phased out under that name and standardized as Starburst. That’s why plenty of people remember Opal Fruits as “gone,” even though the candy lived on under a different label. What makes this extra confusing is that Opal Fruits has also been brought back at times as a limited nostalgia run, so the old name can pop up again. If imports show up online or in specialty aisles, check the front name first and then confirm the candy type and flavors match the memory. It’s a perfect example of how a “disappearing” product can really be a branding swap.
A Quick Grocery-Store Checklist For Spotting Discontinued Snacks
Assume the name changed before assuming the product is gone, and search by brand plus a key descriptor like “caramel bar” or “sour tin.” Then check net weight and unit price, because relaunches often shrink portions while holding the sticker price steady. Save the item in a store app so repeat appearances are easier to spot and price drops don’t get missed. Take a quick photo of the front label the first time, so the “new” name is easy to recognize later. When discontinued snacks are back in limited runs, buy one to test before buying a multipack, and stock up only when it’s on promo.
What’s one snack that disappeared in a household and then showed up again with a different name—did it taste the same?
What to Read Next…
8 Frozen Foods That Were Discontinued but Secretly Brought Back
13 Snack Foods That Regularly Pop Up in Store Extra-Savings Events
10 Discontinued Grocery Store Snacks From The ’90s We’re Begging To Come Back
8 Snack Sizes That Appear Cheap but Aren’t
10 Items That Were Discontinued Without a Single Customer Complaint
The post 5 Discontinued Snacks That Are Quietly Back Under New Names appeared first on Grocery Coupon Guide.
