It doesn’t get any bigger — or more appropriately, bulkier — than the multinational retail corporation Costco. In general, retail performance over the last year has been influenced by consumers changing spending patterns amid inflation spikes and tariff uncertainty, but ultimately, Costco stores consistently improved foot traffic.
Costco stock is solid because the company is always building more stores and expanding into more markets. Here are some other key takeaways:
- The current share price as of Dec. 15, 2025, is around $859.88, which isn’t cheap but may be worth the upfront investment as there is proven consistent growth.
- Current market cap is approximately $381.87 billion, with a 52-week high of $1,078.24 and a 52-week low of $851.40.
- Costco is a membership-based club retailer, and the cost of memberships ranges between $65 to $130 annually.
- Buying in bulk and saving money on groceries isn’t going out of style, so Costco’s profits can continuously increase and will likely maintain this progress in the future.
Here are four reasons you should consider investing in Costco in 2026, if you haven’t already.
The Customer Comes First Despite Tariffs
With all the economic volatility thanks to the implemented tariffs this year, consumers are worried about how high their grocery bills will go. However, Costco is a store known for putting the customer before board members, and is actively working to mitigate the impact of tariffs on its business and members. This may seem counterintuitive when it comes to investing, but keeping or even growing a loyal customer base is better for company growth in the long run.
The mega warehouse retailer has made a habit of rerouting imported goods from countries facing tariffs to other markets, negotiating with suppliers to absorb some of the cost increases and shifting private-label sourcing to sales regions throughout 2025. Costco shoppers can also benefit from the store’s plans to leverage its global buying power and strong supplier relationships to minimize price increases for its valued members.
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The Profit Is Reliable
Costco’s numbers don’t just go up with sales revenue, but also through membership fees. It shapes its shopping experience to current consumer trends, and though most of its inventory is still in bulk packaging, there are also several consumer-friendly sized items at a discount. This can make it a one-stop shop for many customers.
Costco knows its way around a profit margin, as it has consistently gone up. Though there is no such thing as a guarantee when it comes to the stock market, consistency can be synonymous with a safe bet.
Forward Progress Is Consistent
It may not be lightning in a bottle, but Costco stock has proven its forward momentum, even if it’s slow and steady. This is not to say that the stock can’t have a setback or ups and downs. In fact, there were several dips shortly after the pandemic, but ultimately it leveled out and moved up steadily. Costco shares are something to consider for long-term investors.
Compatibility With Consumer Shopping Habits
Costco offers real value, and the customers seem to both know it and appreciate it. This is why over 132 million cardholders and 74 million household members don’t mind paying a membership fee as the retailer aligns with how they want to shop. Any place where you can shave money off your grocery bill or to-do list, and do so in bulk, is going to be a popular one.
Costco knows its cost-conscious demographic are shoppers that will put their money where their mouths are, so it needs to make sure to appease their bottom line. Costco adapts to shopping trends so savvy consumers can access data and technology to find the best possible deal across Costco’s inventory and other competitors.
Final Take To GO
It’s hard to be an optimistic investor amid market instability, sell-offs and Fed hikes, but by being the third-biggest retailer in the world (behind Walmart and Amazon), Costco can absorb market turbulence and tolerate dips better than most companies. It will likely continue to win market share — as it has done for decades — through economic peaks and valleys.
Much like spending $1.50 on its famous hot dog deal, Costco is a good bet for your buck. It’s durable and will remain resilient in both bear and bull markets in the long term.
David Nadelle contributed to the reporting for this article.
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This article originally appeared on GOBankingRates.com: 4 Reasons You Should Invest in Costco Stock in 2026
