Primark shoppers are in love with one of the store's latest offerings a new £30 coat.
But people have said they can't find it in their stores or are waiting for more sizes to arrive - due to it's popularity.
The budget retailer reopened stores on December 2 in England after the second lockdown.
But there's one item in particular fans are on the look out for but it's proving hard to get hold of reports Birmingham Live.
The long woolly coat, teddy bear style was posted on the store's Instagram page.
It's quickly amassed more than 55,000 likes on the social media platform.
One person said: "Gorgeous coat!"
A second person added: "I need this in my life"
A third person said: "This is definitely a must have for the season".
And a fourth person chimed in and added: "Omg I love it".
