Hot take: shopping IRL sucks. Unless it’s for furniture or a mattress, you best believe I’ll be scouring online shopping sites. They’re simply better. I can filter to find exactly what I need, hunt down a cheaper deal, and I don’t feel pressured or overstimulated like I get when there’s harsh lights and blaring music (Glassons, I’m looking at you).
Whether you’re in dire need of a last-minute outfit for an event or simply need to let off some steam and get a little click-happy adding to cart, the big wide world of the internet has so much to offer. And I’m officially putting my hardcore addiction — and disgusting screen time — to good use, and divulging the best online shopping sites for your heart’s pleasure… and your bank account’s disdain.
Best Online Shopping Sites: All-Rounders
The Iconic
Honestly, what can’t The Iconic do? Founded in 2011, you’d think that this leading online Australian and Kiwi retailer had been kicking since the stone ages with just how mammoth its offering is. Clothes and accessories are The Iconic’s bread and butter, stocking the best local and international brands, but they don’t shy from beauty and homewares, either. Some of their exclusive brands include AERE, Atmos & Here, and Dazie, and you’ll also be able to find designers including Coach, Alémais, Longchamp and Miu Miu Eyewear (yes, you can get those sunglasses).
The Iconic is also full of men’s and kid’s fashion, so there’s something for everyone. Oh, and they always have sales, so odds are you’ll be able to snag whatever it is you’re after for a fraction of the cost.
Shop here for: guaranteed cool factor, and free returns
Price: $-$$$
Same day delivery: yes (for Sydney metro areas only)
Myer
Myer is practically every Aussie’s go-to department store, so it’s great to know that its online offering is just as good — if not better. Shopping online solves the problem of wandering around in circles, aimlessly searching for that one specific brand and getting lost in a sea of racks, most likely on an entirely different floor to the one you need. Women’s and men’s fashion, home, tech, beauty, travel and toys are all just some of the gems you’ll stumble across as you scroll through. Sass & Bide, Blaq and Tokito are some of the many slay brands you’ll find in their clothing department, and Verali and Ravella are especially underrated when it comes to cute, budget-friendly shoes, imo.
Shop here for: eventwear, workwear, essentials and gifts.
Price: $-$$$
Same day delivery: no
Amazon
What would life be without Amazon Prime? Seriously, if you don’t have it, sign up now. Amazon is already a wonderful mecca of the handiest tools, wackiest gadgets, and hidden treasures you didn’t know you needed. But with thousands of products on offer for same-day or next-day delivery? It’s a life saver for last-minute individuals like myself. From beauty top ups to phone chargers and protein powder, you can get anything you put your mind to. Plus, it comes with Prime Video!
Shop here for: if you can think of it, you can shop it.
Price: $-$$$
Same day delivery: yes for select products, otherwise next day delivery
Kogan
I feel like Kogan flies under the radar. You’re either across it and a loyalist, or you’ve completely forgotten it exists. Similar to Amazon, its offering spans an insane level of categories. While it’s most known for its cheaper tech, you can also get your hands on white goods, furniture, travel and outdoor essentials. We love an online shopping site that can do it all!
Shop here for: cheaper tech, home appliances, cheap furniture.
Price: $-$$
Same day delivery: no
Best Online Shopping Sites: Fashion
Net-A-Porter
If you like designer brands, you’ll love Net-A-Porter. This luxury fashion online store is a hub for some of the best local and international designers on the market. Here, you’ll find iconic Australian fashion brands like Aje and Christopher Esber alongside international luxury fashion houses like Saint Laurent, Loewe, Bottega Veneta and Tom Ford. Plus, it stocks international cool girl labels like The Row, Khaite and The Frankie Shop. It’s a dangerous place to be for the bank account, but hey, we like living on the edge.
Shop here for: a good splurge.
Price: $$$
Same day delivery: no
Farfetch
There’s something so intimidating about a looming designer store. I catch myself standing out the front, deliberating whether or not I step inside to admire the shelves of bags and accessories that I certainly can’t afford. More often than not, my anxiety gets the best of me, and I continue on with my day. This is what makes Farfetch so great! I can trawl the site for hours on end, adding luxury goods from Miu Miu, Prada and Fendi to my ‘buy when rich’ wishlist from the comfort of my couch.
Shop here for: designer brands.
Price: $$$
Same day delivery: no
The Outnet
I think The Outnet is my favourite discovery of 2024 (seriously, how did I not find this sooner?!). As a gal with expensive taste – and without the budget to accommodate — this online shopping site serves as an outlet for some of the trendiest designer brands. You’ll find previous season styles from labels like Ganni, Zimmerman and Maje with prices slashed up to 70% off. It’s my go-to when I wanna look bougie on a budget.
Shop here for: past-season designer collections.
Price: $$-$$$
Same day delivery: no
SIR the Label
With its signature cool-girl aesthetic and drapey silhouettes, there’s no doubt you’ve seen a SIR dress doing the rounds on Pinterest, Instagram, or on dress rental pages. Known for its eventwear and wardrobe staples, SIR’s pieces are crafted with premium, ethically-sourced fabrics. They’ve caught the eye of some iconic celebs, too, with Margot Robbie, Vanessa Hudgens, Matilda Djerf and Paige Lorenze stepping out in some of its pieces. And if you can’t make it to one of its vibe-y stores, then online is your best bet.
Shop here for: eventwear, wardrobe staples, resortwear.
Price: $$
Same day delivery: yes (for Sydney metro areas only)
DISSH
DISSH’s rebrand is one we’re forever grateful for. Elevated basics are the name of the game here, and if you’re after a neutral capsule wardrobe, you’re sure to find it. The Rhea Shirt is one of the brand’s recent viral endeavours, thanks to its stunning boxy fit that’s perfect for layering or rocking on its own. DISSH is also known for its perfectly oversized blazers, trousers, and its high-quality linen come summertime.
Shop here for: minimalist wardrobe staples
Price: $-$$
Same day delivery: no
TNT The New Trend
The New Trend, aka TNT, gives off I-must-know-where-you-got-that-outfit-from energy. I swear whenever I spot a gal on the street who’s rocking a super unique top and I ask where it’s from, I’m always answered with a brand name that I inevitably find on TNT after searching it on Google. Anine Bing, Cult Gaia, Christopher Esber and Harris Tapper are some of the many names you’ll spot as you trawl through the endless pages. Don’t be shy with the add to cart button, you can worry about that later.
Shop here for: unique staples.
Price: $$-$$$
Same day delivery: yes (for Melbourne and Sydney only)
Henne
Co-founded in 2019 by Nadia Bartel, Henne hit the ground running and hasn’t let up since. And in my humble opinion, it can do no wrong. Every collection is considered, with seasonal drops that take basics to the next level. While everything from Henne is drop-dead gorgeous, it’s best known for its jeans, specifically the best-selling Valentina and Gisella jeans. The Solene Cardigan is another viral moment that I’m itching to get my hands on.
Shop here for: denim, elevated basics.
Price: $$
Same day delivery: yes (for Melbourne and Sydney metro areas only)
Ssense
Cool people shop at Ssense! Teeming with emerging and established luxury brands including Fanci Club, Ferragamo, Gucci and Isabel Marant, this online shopping site is known for its streetwear aesthetic. Whether you’re after a cult-status bag, or a head-to-toe fit that screams I know fashion but I don’t try too hard, SSENSE is the destination. Expect a scroll sesh that ends with a wishlist longer than your rent notice — but hey, fashion is an investment, right?
Shop here for: luxe streetwear.
Price: $$$
Same day delivery: no
Crop Shop Boutique
If you’re a Pilates princess, you already know the deal with Crop Shop Boutique. CSB’s fabric is smooth like butter (hey Alexa, play BTS) and feels like you’re wearing a cloud. With five different fabric types varying in compression and support, they’ve crafted the perfect workout wardrobe for every type of exercise, whether you’re doing a HIIT workout or going for a hot girl walk.
Oh, founder Rachel Dillon is also besties with Isabelle Mathers, btw, and the two collaborate on gorgy collections regularly.
Shop here for: aesthetic athleisure and activewear.
Price: $
Same day delivery: no
Best Online Shopping Sites: Beauty
Sephora
Sephora needs no introduction. This beauty giant stocks the best in the biz, with hundreds of brands ready to solve any beauty-related problem you could possibly have. Here, you’ll find cult-favourite brands like Rare Beauty, Tarte, Fenty Beauty and Laneige, and all sorts of gems waiting to be uncovered. From makeup and skincare to haircare and fragrance, Sephora does it all.
Shop here for: all your beauty essentials.
Price: $-$$$
Same day delivery: no
Oz Hair and Beauty
Oz Hair and Beauty may just be one of the most underrated beauty sites in the world, and no, I’m not exaggerating. It’s teeming with popular high-end and drug-store beauty brands, and they’re often on sale. I’ve scored Olaplex and Kerastase at some sweet, sweet prices before.
Shop here for: a good mix of high-end and budget-friendly beauty.
Price: $-$$
Same day delivery: yes (for Sydney metro areas only)
Adore Beauty
If I had to pick a favourite beauty online retailer, it would have to be Adore Beauty solely for the Tim Tams that come with every order. It’s already a great day when you get to come home to a package, but to find a sweet treat within it? Icing on the cake! Other than the free food, Adore Beauty stocks some pretty iconic brands spanning all budgets, including La Roche Podsay, K18, Lâncome and Benefit Cosmetics. They’ve also got an extensive Japanese and K-Beauty range, which we love.
Shop here for: the free Tim Tams.
Price: $-$$$
Same day delivery: yes (for select Melbourne postcodes)
Go-To Skincare
Founded by Aussie sweetheart Zoë Foster Blake, Go-To is all about simple, no BS skincare that actually works. And with thousands of five-star reviews across all its products, it’s safe to say the simple-yet-effective philosophy is resonating with its customers. The people’s pick? The Go-To Face Hero, a lightweight face oil packed with skin-loving ingredients that basically gives your face a glow-up in a bottle. It’s like eight hours of sleep, a green juice, and a compliment from a hot stranger — but for your skin.
Shop here for: skincare essentials.
Price: $
Same day delivery: no
Mecca
Mecca was the Sephora of Australia before Sephora came along in 2014. To this day, Mecca is still the first point of call for so many beauty lovers thanks to its mecca (ha, get it) of iconic brands. Whether you’re after a flawless base from Charlotte Tilbury or you wanna try NARS’ latest release, you’ll find it at Mecca. I also love the fact there’s free shipping on orders over $25, and don’t even get me started on the Beauty Loop.
Shop here for: anything and everything beauty.
Price: $-$$$
Same day delivery: no
Tbh Skincare
Tbh Skincare went viral earlier this year after the internet discovered it’s the Aussie version of Rhode’s Milky Toner (we’re still waiting for Hailey to ship to Australia, rip). However, their product range is full of so much more goodness, especially for those with acne-prone skin! With formulas that go beyond the surface, tbh Skincare has received so much praise from reviewers preaching its products have helped clear their skin.
Shop here for: acne-fighting skincare.
Price: $
Same day delivery: yes (for Sydney metro areas only)
MCoBeauty
MCoBeauty is notorious for duping high-end products for a fraction of the cost — and it’s bloody good at it, too. From the Charlotte Tilbury flawless filter to the Dior powder blushes, MCoBeauty has made an affordable alternative to compete. Their non-dupe-specific range is heavily underrated IMO, and definitely worth a try. I absolutely love the XTendLash Mascara and the Silky Smooth Bronzer.
Shop here for: budget-friendly beauty, dupes.
Price: $
Same day delivery: no
Best Online Shopping Sites: Home
Hommey
If you love stripes, you’ll love Hommey! While it’s best known for its iconic bathrobes (they’re so cosy, I have two), they offer so much more. Towels, cushions, bedding and kitchenware are also on the agenda, all in Hommey’s signature fun colourways. They’ve also just come out with a brand new sleepwear range, made with a super cosy yet lightweight cotton jersey fabric
Shop here for: colourful towelling, bedding and homewares.
Price: $-$$
Same day delivery: no
Temple & Webster
As a new homeowner, I’m in the process of furnishing my place — on a budget — and Temple & Webster has officially become my favourite online furniture store ever. In fact, my home is dangerously close to becoming a Temple & Webster showroom. This mecca carries thousands of affordable furniture and homewares options, from bedframes to standing desks. It also has affordable wall art, which is hard to find these days!
Shop here for: all things home, especially if you’re going for cute and cosy with some financial limitations.
Price: $-$$
Same day delivery: no
Interior Secrets
Interior Secrets claims to provide shoppers with designer furniture at ‘un-designer prices’, and it absolutely delivers! If you want your home to look like it’s fresh off a PInterest board, you’ll feel right at home as you crawl the site. Warm neutrals and mid century modern are the vibe of Interior Secrets’ site, meaning you’re bound to find some chic pieces you’ll immediately add to cart.
Shop here for: timeless furniture and home decor
Price: $$
Same day delivery: no
Emma Sleep
Emma Sleep combines the latest foam technologies with premium materials to create its award-winning mattresses-in-a-box. This innovation not only makes life easier, but also comfier. Plus, these are some of the most affordable mattresses on the market, helping you sleep easy on a budget without sacrificing comfort.
Shop here for: affordable mattresses, free delivery and returns for metro areas
Price: $
Same day delivery: yes (for metro areas only)
Double
Rugs are an investment. They’re not cheap, and you’ve gotta be precious with them, because getting stains out of them can be an absolute bitch. Enter Double, a life-saving brand with patented two-layer technology that means you can chuck your dirty rug in the wash and it’ll come out brand-spanking new. And its designs are absolutely adorable, mind you. From shags to Moroccan-style rugs, they can do it all.
Shop here for: all your rug needs.
Price: $$
Same day delivery: no
Fazeek
You know when you’re entertaining guests and you feel the need to pull out all the stops? Whip out some Fazeek kitchenware and they’re bound to be impressed. Fazeek’s fine glassware is super cutesy, with fun plays on colours and textures that inject life into the party setup. My faves? The Two Tone Pitcher and glasses — they make the most adorable set! The wave glass range is gorgeous, too.
Shop here for: unique kitchenware
Price: $$
Same day delivery: no
In The Roundhouse
While most designer homewares come at a hefty price, In The Roundhouse’s dinnerware sets are at a pretty reasonable pricepoint — and they’re absolutely adorable. You’ve probably seen their cutesy colourful Italian plates, cheering words like ‘Grazie Mille’ and ‘Delicioso’. Enjoy a meal and learn a new language? We love killing two birds with one stone!
Shop here for: dinner party-worthy dinnerware
Price: $-$$
Same day delivery: yes (for Syndey metro areas only)
Need a little nudge on what to start shopping for? Why not top up your hyaluronic acid with our guide to the best in the market? Otherwise, we’ve got your winter wardrobe sorted with these winter jackets and coats.
Lead Image: Fazeek, Sony, Mecca Max, Hommey, Emma Sleep, Henne
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