Global betting giant 1xBet has expanded its gaming portfolio through a new strategic partnership with innovative iGaming studio Galaxsys, further strengthening its offering to players worldwide.
The collaboration will see Galaxsys’ diverse range of online casino titles integrated into 1xBet’s platform, significantly broadening the entertainment choices available to its global user base.
“Partnering with 1xBet is a major step for Galaxsys. Their global reach and reputation for excellence perfectly align with our vision of delivering innovative and player-focused games,” said Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys.
“This collaboration allows us to bring our award-winning portfolio to millions of players worldwide, offering experiences that are creative, fast-paced, and designed to entertain,” Grigoryan added.
Galaxsys boosts 1xBet’s content as leadership strategy evolves
Under the agreement, Galaxsys’ impressive portfolio of more than 50 titles, including instant, crash, mines, bingo, turbo, and top slot games, will be integrated into 1xBet’s global platform. The move is part of 1xBet’s ongoing strategy to enhance its product offering and deliver a wider variety of engaging content to users.
In addition to expanding its game library, 1xBet has strengthened its leadership team with the appointment of Simon Westbury as Strategic Advisor. In this new role, Westbury will support the company’s international growth plans, advising on market entry strategies and helping shape the operator’s long-term global ambitions.
“It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution,” Westbury said. “My role is to act as a bridge, providing the guidance and structure needed to help the team channel their ambition into sustainable, long-term success. I’m genuinely looking forward to helping shape this new chapter.”
Beyond iGaming, 1xBet continues to build its reputation as one of the leading platforms for esports wagering. In 2025, the company secured high-profile partnerships with prominent tournament organizers PGL and BLAST, reinforcing its position within the competitive CS2 scene.
The company has also forged sponsorship deals with some of the biggest names in esports, including OG, Team Spirit, Tundra, MIBR, Talon Esports, and most recently, 9z Team.
