New labeling laws have been rolled out to help shoppers make more informed decisions about what they buy. These regulations are designed to improve transparency around ingredients, sourcing, and nutritional content. But as quickly as rules change, retailers adapt. Some of these workarounds are clever; others skirt the line of compliance. Understanding how retailers are getting around the new labeling laws can help you shop smarter and avoid confusion at the grocery store. This is especially important if you rely on accurate product information for health or ethical reasons.
1. Shrinking Font Sizes
One common tactic retailers use to get around the new labeling laws is reducing font size on packaging. Smaller print technically includes all required information, but makes it much harder for shoppers to read. This can be especially frustrating for those with poor eyesight or when shopping in a hurry. By burying key details in tiny text, retailers comply with the letter of the law while making information less accessible.
2. Using Ambiguous Language
Some retailers turn to vague or ambiguous wording to fulfill labeling requirements without providing clarity. For example, instead of naming specific allergens or additives, they might use broad terms like “natural flavors” or “spices.” This makes it difficult for consumers to know exactly what’s inside a product, sidestepping the intent of the new labeling laws.
3. Relocating Information to QR Codes
Another trend is moving important product details to QR codes rather than listing them directly on packaging. While this meets the legal standard, it assumes every shopper has a smartphone and the time to scan codes while shopping. This approach allows retailers to technically follow new labeling laws while still keeping crucial info out of immediate view.
4. Strategic Placement of Labels
Retailers often place required labels in hard-to-find spots on the packaging, such as the bottom or inside a fold. This makes the information easy to miss, especially if you don’t examine the product closely. By following the rules but making labels less obvious, retailers sidestep the spirit of the new labeling laws.
5. Overloading Labels With Information
Some brands comply by adding so much information that it overwhelms the consumer. Ingredients, certifications, warnings, and claims all compete for space. This makes it tough to find what matters most, and can discourage shoppers from reading labels altogether. Retailers know that information overload can be just as effective as hiding details when it comes to getting around the new labeling laws.
6. Using In-Store Signage Instead
Instead of updating every package, some stores post required information on shelf tags or nearby signs. While this can technically satisfy the rules, it assumes shoppers will notice and read the signage. It’s another way to appear compliant while making it harder for consumers to access important product information at a glance.
7. Rebranding Products
Retailers and manufacturers sometimes rebrand products to avoid stricter requirements. For example, relabeling an item from “milk beverage” to “dairy drink” can shift it into a different regulatory category. This allows them to get around the new labeling laws and avoid disclosing certain ingredients or processes.
8. Introducing Limited-Time Packaging
Some brands release “limited edition” or seasonal packaging that isn’t subject to the latest rules. These short-term products may not include the updated labeling required by new laws. Retailers use this loophole to keep selling items while delaying full compliance.
9. Listing Ingredients in Unfamiliar Terms
Rather than using plain language, some companies list ingredients using scientific or less familiar names. For example, “sodium chloride” instead of “salt,” or “ascorbic acid” instead of “vitamin C.” This makes it harder for shoppers to quickly understand what they’re buying, another subtle way retailers are getting around the new labeling laws.
10. Delaying Compliance Through Supply Chain Claims
Retailers sometimes argue that they need more time to update packaging due to supply chain delays. By citing logistical challenges, they buy extra months to keep old labels on shelves. This tactic can significantly slow the rollout of new labeling laws, leaving consumers in the dark.
11. Highlighting Irrelevant Certifications
Some brands distract shoppers by prominently displaying certifications or claims that have little to do with the actual product. For instance, a candy bar might tout being “gluten-free” when it never contained gluten to begin with. This draws attention away from missing or incomplete information required by the new labeling laws.
Staying Informed as a Shopper
With so many ways retailers are getting around the new labeling laws, it’s more important than ever to stay vigilant. Take your time to read labels, ask questions in-store, and use resources like the FDA’s food labeling guide for up-to-date information.
Have you noticed any creative ways retailers are getting around the new labeling laws? Share your experiences and questions in the comments below!
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