in PC World is about as pedestrian as you could imagine. It's even "balanced" by 10 Things We Love About Apple, which takes mediocrity to even greater depths. Maybe they get better if you skim more than the first couple of entries, but that's part of your life you'll never get back. If you have one.
It's embarrassing, and the editor is right to sound embarrassed: "both were meant as silly little conversation-starters," he says. Given the fuss about the first of these pieces (PC World editor quits over censorship of an Apple story, below), it looks as though PC World needs better ideas, better writers, better editors, and a much better publisher.