You might think the ’90s food shelf is nothing but nostalgia, but shockingly, many treats, snacks, and staples from your childhood are still around. Some have changed in small ways (nutrition labels, flavors, packaging), but you can still find exactly what you used to buy in school lunches or late-night snack runs. Knowing which ones survive can bring back memories, yes — but it’s also fun to spot which “retro” items are surprisingly resilient in stores today. If you’re into food nostalgia or love spotting “still-made” classics, this list shows 10 surprising food items from the ’90s that you can STILL buy. Get ready to see what’s hanging on, and how these foods have endured decades of changing tastes, health trends, and marketing shifts.
What It Means For a Food to “Still Be Sold”
To qualify for this list, the food item must have been actively sold in the 1990s and remain commercially available now, even if under slight reformulation or rebranding. Some have minor changes — flavors trimmed, packaging updated, ingredients tweaked — but they still carry the same name recognizable to those who grew up then. Others were discontinued and resurrected (thanks to public demand or nostalgia marketing). These items may not be exactly as you remembered, but they represent continuous or revived presence on shelves, online, or in stores. The rest of this list focuses on snacks, sweets, or convenience foods that survived the 90s-to-2025 shift.
1. Fruit by the Foot
Fruit by the Foot launched in 1991 and is still produced today by General Mills under the Betty Crocker brand. It has seen changes like updated packaging and some ingredient tweaks (like natural flavors in some versions), but retains the long, ribbon-style fruit snack strip that stretched your mouth (and your budget) as a kid. It’s still promoted in kids’ snack aisles and online. Consumers who grew up in the ’90s still recognize its logo and form instantly. What’s remarkable is how the basic idea — colorful, portable, sweet fruit strip — remains unchanged.
2. Gushers
The juicy, gooey snack known as Gushers burst onto the scene in 1991 and still holds a spot in snack sections today. Its core formula — a chewy shell with a liquid center — remains. While flavors have multiplied, and packaging has refreshed, the nostalgic pull is strong. Gushers survived health scares, changing ingredient preferences, and many competing snacks. For many ’90s kids, biting into a Gusher now triggers that exact “surprise gush” feeling again.
3. Teddy Grahams
Teddy Grahams were introduced in the late 1980s and were very popular during the ’90s. Despite shifting cookie/snacks trends and concerns over sugar content, Teddy Grahams are still made by Nabisco / Mondelēz. The bear-shaped, graham-cracker-style cookies—honey, cinnamon, chocolate, etc.—continue to appear on store shelves. Some flavor varieties have come and gone, but the core flavors remain. For older shoppers, they’re a classic sweet comfort snack that hasn’t vanished.
4. Dunkaroos
Dunkaroos — the cookies and frosting dipping combo — were a ’90s lunchbox legend. They disappeared for a while, then made a comeback (around 2020) thanks to nostalgia demand. Today, you can find them not just in retro snack boxes but in normal grocery stores and online. Although ingredients or packaging may be updated, Dunkaroos very nearly replicate the original experience. For many, just seeing the bright box still stirs nostalgia—and their presence shows how strong consumer demand can be.
5. Ring Pops
Ring Pops, those wearable lollipops, are still being produced today. They may offer newer flavors or new packaging, but the core concept hasn’t changed: candy on a ring, fun design, that sweet, long-lasting lick. Many ’90s kids would recognize the shapes and flavors. These treats still populate candy aisles and nostalgic snack collections. When you open one now, the joy is still pretty similar.
6. Fruit Roll-Ups
Fruit Roll-Ups are another item from early snack history that survived into the present. Like Fruit by the Foot, they’ve expanded flavor lines and adjusted ingredients slightly. They still come as wide, fruity sheets you peel, roll, unroll, stretch, maybe share (or not). They remain a “fun snack” category for kids and nostalgic adults. Many of the newer versions also lean into “natural flavors” or different colorings, but the nostalgic core is preserved.
7. Totino’s Pizza Rolls
These bite-sized frozen snacks were a ’90s staple for quick dinners or late snacks. They are still sold widely today. You might notice changes in nutritional facts or packaging—but the concept, shape, general taste, and usage remain much the same. For those who grew up on Totino’s, the convenience and cheesy, mini-pizza-roll burst are the same draw. They represent which ’90s foods survived more because of convenience and affordability rather than high-gloss branding.
8. Pop Rocks
Pop Rocks candy — crackling, popping candy — is still around. The product has faced urban legends and safety concerns, but those didn’t take it away permanently. New flavor variants pop up, and packs are still sold in candy sections and online. For many, Pop Rocks were the kind of candy you bought just to hear them sizzle in your mouth. And it’s wild that something so simple, so novelty-based, has endured so long.
9. Smarties (U.S. tablet candies)
Smarties (the small, colorful tablet candy rolls) are still sold in the U.S. and were definitely part of many ’90s snack packs. They may not seem exotic or flashy, but for many, they represent comfort and routine. The shape, texture, and flavor profile remain very similar to what we remember from childhood. Even the packaging, though updated, still evokes that classic roll look. Because they’re simple, affordable, and generally liked, there’s been little reason for companies to discontinue them.
10. Planters Cheez Balls
Planters Cheez Balls were discontinued for a time but were brought back in 2018 after fans lobbied for them. They may not have had consistent shelf presence through every year since the ’90s, but their revival shows the power of nostalgia and demand. The cheesy, powdery, crunchy snack is once again purchasable through many retailers. Flavor and packaging updated, but for many snack lovers, when you bite into one, it still takes you back. It’s a prime example of a ’90s snack that nearly fell away but came back strong.
Why These Foods Still Survive
Looking at these foods together, one pattern stands out: simplicity + nostalgia equals staying power. These items often serve as affordable treats, comfort snacks, or impulse buys rather than premium products—so their margins don’t have to be huge. Many survived by evolving: adjusting flavors, reformulating ingredients, or reviving colors, packaging, or branding without losing their identity. Another factor: demand from people who grew up with them. Once you tap that nostalgia, it’s not just a memory—it’s a market. Whether they’ve been continuously sold, briefly discontinued and revived, or updated to modern standards, these 10 surprising food items prove that some flavors from the ’90s are too beloved to disappear.
What ’90s snack surprised you the most still being around? Do you have a favorite from these — or one you wish would make a comeback? Share your nostalgic picks in the comments!
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The post 10 Surprising Food Items That Are Still Being Sold From the ’90s appeared first on Grocery Coupon Guide.
