2025 is officially halfway over and some of the best known celebrities have already earned some top dollar amounts for, well, just being themselves on the internet. If you have logged onto Youtube, TikTok or Instagram, chances are you have seen their faces, know their content or at least have heard their names, like Ms. Rachel who barely was edged out of the top 10 into the 11th slot with $23 million.
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Now, Forbes has reported on Top 50 Creators of 2025 and GOBankingRates is breaking down who are the 10 richest stars of the small screen, as well as how much they have made so far in 2025.
Mark Rober
- 2025 earnings: $25 million
Rober used to work for NASA and now shares his scientific knowledge with 80 million followers on his Youtube channel.
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Steven Bartlett
- 2025 earnings: $29 million
CEOs also have part time jobs and sometimes they pay off more than their day jobs. Just ask Barlett, who started his podcast “The Diary of A CEO” in 2017 and now has partnerships with companies such as LinkedIn and Oracle.
Alex Cooper
- 2025 earnings: $32 million
The podcaster and head of Daddy Gang recently inked a deal with Sirius XM for a multi-year contract totaling $125 million. Add her Unwell Hydration line to the shelves of Target and Sprouts and it’s no surprise why the “Call Her Daddy” host made this list.
Markiplier
- 2025 earnings: $32 million
The Youtube star, who’s real name is Mark Edward Fischbach, has millions of views, millions of dollars and more on the way due to his partnerships with Spotify and Amazon Prime video.
Ryan Kaji
- 2025 earnings: $35 million
Kaji has been making videos of his unboxing toys since he was 3 years old and now ten years later, the Youtube star of “Ryan’s World” is turning his virality into a movie with Hulu.
Rhett & Link
- 2025 earnings: $36 million
If you do not know of the hosting duo from the internet, you know them on streaming channels with Roku, Amazon Prime and Samsung or from reading their “The Mythical Cookbook.”
Matt Rife
- 2025 earnings: $50 million
One of the biggest comedians today, Rife started in clubs and then found his way to social media in 2021, where he now has 42 million followers who have helped him build his empire of online humor.
Jake Paul
- 2025 earnings: $50 million
One of the most well-known influencers and internet stars is Jake Paul, who has not only retained relevancy and revenue, but surpassed his brother, Logan, who is also on the list, but only has $10 million in earnings for 2025.
Dhar Mann
- 2025 earnings: $56 million
Mann is, according to Forbes, “top scripted video creator in digital” who has turned YouTube Adsense into a cash cow and extended brand partnerships with Google and Meta.
MrBeast
- 2025 earnings: $85 million
If you do not know Mr. Beast, all you have to do is ask a young person in your family to show you one of his viral videos. The way MrBeast makes it to the number one spot includes his Feastables candy brand, MrBeast Burger fast food chain and Beast Games, that’s streaming on Amazon and has already been renewed for two more seasons.
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This article originally appeared on GOBankingRates.com: 10 Richest Influencers of 2025: See How Much They Made This Year
