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The Guardian - UK
The Guardian - UK
Technology
Jack Schofield

10 Reasons I think Google is going down

This is not about Google, which is a great company, but about Google stock, which is overpriced. Sheldon Liber's 10th reason is amusing:



10. Does not pass the equivalence test. Google closed today with a capitalization of approximately $122 billion. To give you some perspective, that is the equivalent of Anheuser Busch (BUD) $35B + Federal Express (FDX) $34.5B + Starbucks (SBUX) $28B + Harley Davidson (HDI) $14.5B + Black & Decker (BKD) $6.5B and Intuitive Surgical (ISRG) $3.5B combined. In my opinion, if someone offered you all six of these companies for all your shares in Google and you told them to take a hike than you are nuts.





I'm sure you could come up with your own equivalence test but these are time tested, well managed, valuable enterprises with strong brands and to me owning Google instead is folly. I can't say it in any simpler language than that.



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