We’ve been indoctrinated to believe that wearing fragrance is a ritual we perform before going out. Out to work, out to eat, out to party… Nowadays, when the highlight of your week is going to the supermarket, spritzing your favourite eau de parfum just to peruse the bread aisle seems nonsensical. I’ve discovered, however, that wearing perfume in lockdown serves three great functions. It acts as a much-needed distraction; it is a lovely mood booster; and it provides a sense of normalcy. If you love florals, these new fragrances from Louis Vuitton and Jo Malone are good bets. Fancy fresh citruses or fruits? Make a beeline for Malin + Goetz, Atelier Cologne (the ones here are both out in March), Tom Ford, Beauty Pie and Dior. And for those with a predilection for sweet, musky hybrids, Valentino, Sisley and Chanel won’t disappoint. Ten good reasons to rekindle your love affair with scent.
1. Malin + Goetz Strawberry Eau de Parfum £75, libertylondon.com
2. Jo Malone Scarlet Poppy Cologne Intense £86, jomalone.co.uk
3. Valentino Born In Roma Yellow Dream £56, selfridges.com
4. Christian Dior Gris Dior £220, dior.com
5. Tom Ford Bitter Peach £228, tomford.com
6. Louis Vuitton Étoile Filante £200, louisvuitton.com
7. Sisley Izia La Nuit £94.50, sisley-paris.com
8. Beauty Pie Orange Absolute £18.11, beautypie.com
9. Chanel Les Exclusif Le Lion de Chanel £155, chanel.com
10. Atelier Cologne Lemon Island £95, spacenk.com
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