A logo needs to convey a brand's personality, evoke emotions and create lasting impressions in one simple design. And let's face it, that's not an easy task. Typography is key, and you'll while you want to design your own custom lettering; there's no rule to say you have to. Existing logo fonts might work just as well, and at the very least, they can help get you started thinking about your own type designs (these are quite different to our bumper list of free fonts).
This article delves into 10 fantastic logo fonts that stand out for their versatility, uniqueness and aesthetic appeal. From elegant serifs to modern sans-serifs, each of these typefaces has its own character and charm, offering inspiration for logo projects of all kinds.
So whether you want an elegant serif, stunning slab, high-impact stencil or more, you’ll find a wealth of inspiration here. Meanwhile, if you want more advice, check out these top tips for logo design.
01. Bella by Face37
Exclusive to the HypeForType font foundry, Bella is a classical Didot-inspired beauty that suggests the best of Paris and New York in a single package. Broad strokes and slender curves invoke the impact of vintage headlines, while the minimalist 'stencil' version is an exercise in geometrical perfection.
02. Palm Canyon Drive [Deluxe] by Amy Hood
Add some mid-century Californian magic to your logo with this classy monoline script, which comes in three weights. Designed by Amy Hoodo of Hoodzpah Design Co, Palm Canyon Drive is fuelled by post-war optimism and inspired by retro matchbook covers, travel postcards, Tikki bars and Hollywood.
03. Aracne Condensed by Antipixel
It's caps all the way with Arcane Condensed, a deceptively decorative Antipixel package. Side by side, the four weights give a surprising degree of variety, while the elongated letters and charmingly irregular edges suggest everything from Tim Burton movie credits to the label of your skinniest jeans.
04. Breakers Slab by Kostic
Breakers Slab is a serious slab-serif that keeps its cool across six styles, from Thin right up to Ultra black. Designed by Nikola Kostić and Zoran Kostić from Kostic Type Foundry, this quietly confident companion to Breakers Sans is perfect on the page and raring to go for your logo designs.
05. Al Fresco by Laura Worthington
Fashion conscious but not exclusive, Al Fresco offers inspiring emotions to a designer with a logo to style. European flair and romance abound in the main face and the accompanying swashes and ligatures. Designer Laura Worthington used the word 'irresistible' as a template and this theme shines through.
06. Authority by RetroSupply
Inspired by New York government-designed fonts of the 1970s, Authority has a mildly condensed feel with squared corners. The family includes three fonts (Standard, Rounded and Distressed) that simulate natural raging in public spaces, and six different styles. There's also support for 75 Western languages.
07. Thirsty Rough by Yellow Design Studio
Seeking the authentic feel of letterpress? Then check out the warm and weathered textures of Thirsty Rough. This font is highly customisable, with four versions of every weight, ranging from very light to heavy distress. You also get shadow layers and a set of matching texture pieces for free.
08. Port by Joao Oliveira
Port is an experimental typeface that melts the straight lines and strong contrasts of Didone typefaces with the elegant lines of calligraphy in a geometric way. The result is exuberant characters with geometric swashes that can be combined in countless ways; endless inspiration to bring your logo to life.
09. Sobek by Thinkdust
Sobek combines sharp corners, excessive lines and geometrically circular curves into a font that’s elegant and appealing. Featuring a dazzling array of acute angles and cute rounds, each character is a successful experiment all its own; making this something like a Swiss Army knife for your logo font needs.
10. TJ Evolette A by TypeMe
TJ Evolette A is geometric grotesque and all-caps display family with seven weights. You also get one basic glyph set, and two integrated, stylistic sets for the whole alphabet. Design-wise it can be as streamlined or extravagant as you like, with intricate alternates and stylistic sets providing a palette of logo ideas.
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