
Washington's cultural landscape underwent a seismic shift on 18 December as the board of directors for the nation's premier performing arts facility voted unanimously to rebrand. In a move that couples the legacy of the 35th president with the 47th, the White House announced the institution is now the 'Trump-Kennedy Center.'
This decision marks the culmination of a year-long effort by the administration to overhaul the leadership and direction of the federally owned venue. While the branding change unites two of the most famous names in American political history, it also signals a definitive break from the centre's previous operational style.
Board Cites 'Unbelievable Work' Behind the Decision to Rename the Venue
The vote to alter the name was driven by members of the board who were handpicked by the president. Karoline Leavitt, the White House Press Secretary, confirmed the decision in a statement, attributing the honour to the president's direct intervention in the facility's operations.
'Because of the unbelievable work President Trump has done over the last year in saving the building,' Leavitt stated, explaining the rationale. She emphasised that the rescue mission was 'not only from the standpoint of its reconstruction, but also financially, and its reputation.'
Leavitt framed the dual branding as a partnership of legacies. 'Congratulations to President Donald J. Trump, and likewise, congratulations to President Kennedy, because this will be a truly great team long into the future! The building will no doubt attain new levels of success and grandeur,' she said. Trump, speaking from the Oval Office, expressed that he was 'very honoured' by the move, declaring plainly, 'We saved the Kennedy Center.'
Congressional Act from 1964 May Complicate the Official Name Change
Despite the unanimous vote by the board, an official legal change may face significant legislative hurdles. The facility was originally established by a law passed in 1964, just months after the assassination of President John F. Kennedy. The statute explicitly mandated the construction of 'a building to be designated as the John F. Kennedy Center for the Performing Arts.'
Legal experts note that the 1964 legislation did not grant the board of directors the authority to unilaterally alter the institution's name. Because of this, making the name stick on government documents or the building itself likely needs Congress to step in. It leaves the board's vote in a standoff with federal law.
🚨BREAKING: The Kennedy Center board just voted to rename it the “Trump Kennedy Center.”
— CALL TO ACTIVISM (@CalltoActivism) December 18, 2025
Naming a national cultural institution after a 34-count felon is an embarrassment and a complete abuse of power. pic.twitter.com/YnwrQ7DehR
Strategic Overhaul: From Board Termination to Installing Political Allies
The renaming is the latest step in a systematic reorganisation of the arts hub initiated shortly after Trump began his second term. Just one month into office, the president terminated the existing board of directors, a sweeping move that allowed him to install himself as the new chairman.
To manage the centre's daily operations and strategic vision, Trump appointed Ric Grenell, his envoy for special missions, as the centre's president. It was a move that handed the reins of the cultural hub to his inner circle, guaranteeing the venue moves in lockstep with the White House. This allows the administration to closely monitor the direction of the institution, staffed by political allies sympathetic to the president's agenda.
Financial Standing and a Shift Toward 'Broadway Hits' and Anti-Woke Content
Trump has long criticised the previous management of the centre, claiming the facility had fallen into decline. He specifically characterised a recent £198 million ($250 million) expansion project as a waste of resources. His stated goal has been to eliminate what he termed 'woke' programming and return the venue to profitability by booking mainstream 'Broadway hits.'
The centre operates on an annual budget of roughly £212 million ($268 million). Approximately 16 per cent of this funding is provided by the federal government, with the remaining balance covered by private donations and ticket sales.
The administration has already begun utilising the venue for high-profile events. Trump attended a performance of Les Misérables in June, an appearance that ignited both boos and cheers from the audience. More recently, he utilised the venue on 5 December for the 2026 FIFA World Cup Final Draw. Breaking with the tradition of attending the annual Kennedy Honors in person at the venue, Trump hosted the star-studded event from the Oval Office on 7 December.