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The Guardian - US
The Guardian - US
World
Joseph Gedeon in Washington

Democrats just won back Latinos who voted for Trump. Will they be convinced to stick around?

people stand in line to enter a building near a sign that says 'vote here'
Voters wait in line to cast their ballot in Mt Laurel, New Jersey, on 27 October 2025. Photograph: Matt Rourke/AP

Latino voters delivered sweeping support to Democratic candidates across multiple states in Tuesday’s off-year elections, reversing what many Republicans had come to believe was a lasting political realignment after Donald Trump’s historic gains with the community in the 2024 election .

The rapid reversal represents one of the most volatile electoral swings in recent memory and threatens to upend Republican redistricting strategies that banked on sustained support from Latinos, the fastest-growing voting bloc in the country. It also suggests that Trump’s appeal to Latino voters was highly personal rather than an embrace of the Republican party itself – a miscalculation that could reshape the landscape heading into the 2026 midterms.

“What we saw on Tuesday wasn’t just a vote for specific candidates: it was a vote against the current situation that the Trump administration has sparked,” said María Teresa Kumar, president of Voto Latino, a non-partisan voter registration organization. “People are feeling that it’s becoming increasingly dangerous to be Latino in this country.”

While exact data can take time to be collected after an election, exit polling from the 2025 gubernatorial races revealed the extent of the Democratic resurgence. In New Jersey, Democratic representative Mikie Sherrill captured 68% of Latino voters compared with Republican Jack Ciattarelli’s 31%, according to NBC News, a reversal of the national 2024 presidential result, where Trump won 46% of Latino voters to Kamala Harris’s 51%, according to Pew Research. In Virginia, Democrat Abigail Spanberger, a fluent Spanish speaker, secured 67% of Latino voters.

MSNBC chief data analyst Steve Kornacki noted that the shift in municipalities in New Jersey with Latino populations exceeded 60%, where Trump had been more competitive or even victorious in 2024. Those same precincts swung dramatically toward Democrats in 2025, with shifts ranging from 15 to more than 40 percentage points. In Passaic county, which is approximately 45% Latino, Sherrill won by 15 points after Trump had carried it by three points the previous year.

While the majority still voted for the Democrats, Trump’s 2024 performance among Latino voters represented a historic achievement for a Republican presidential candidate. Among Latino men specifically, 54% said they voted for Trump, driven largely by economic concerns and frustration with inflation, according to an Edison research exit poll. That breakthrough fueled Republican confidence that demographic trends were shifting in their favor, with House Republicans drawing congressional districts in states like Texas and Florida under the assumption these gains would persist with generic Republican candidates.

But the 2025 results suggest those assumptions were premature. According to exit polling conducted by SSRS, 63% of California voters – and 70% of Latino voters specifically – said the Trump administration’s immigration actions had “gone too far”. In Virginia, those figures reached 56% overall and 77% among Latino voters.

“You can’t come into my neighborhood and talk to me about rent or bread-and-butter issues if you can’t speak to the fear and dehumanization people are living with,” Kumar said. She noted that “almost a third of Latino voters who voted in 2020 didn’t vote in 2024 – and 70% of them were Democrats.”

The timing of the electoral shift coincided with heightened immigration enforcement activity. Just days before the New Jersey election, Ruperto Vicens Marquez, a restaurant owner in Atlantic Highlands with work authorization and three young children, was detained by Immigration and Customs Enforcement (ICE), prompting community outcry.

A Democratic congressional aide familiar with Latino voter engagement said the explanation was simpler than many analysts assumed. “Latinos didn’t swing back to Democrats because they suddenly became liberal. They swung back because the economy improved and Republicans crossed a line on immigration enforcement. People were scared – not politically activated, but genuinely scared.”

The aide, who asked to remain anonymous to protect their job, added that many Latino voters who supported Trump in 2024 “thought they were voting for tough talk on border security, not militarized enforcement in their communities. No one voted for urban-warfare-style raids.”

Despite the new electoral evidence, some Republican leaders remained confident the 2024 gains would endure. Mike Johnson, the US House speaker, told reporters: “I do believe that the demographic shift that we were able to see and experience in the 2024 election will hold.”

Kumar, on the other hand, believes Latino voting behavior shifts based heavily on turnout, but also on economic conditions, candidate quality and the emotional salience of particular issues.

“Republicans misread Latino voters this year,” she said. “Instead of doing oversight and accountability, they abdicated their responsibility to the whims of the president.”

The Latino voter swing creates potential vulnerabilities in Republican-drawn congressional maps. In Texas, GOP mapmakers drew several south Texas districts with narrow margins, calculating that Trump’s gains represented a stable coalition. Those districts now appear more competitive than intended. Meanwhile, Democrats are seizing opportunities to redraw maps in states where they hold power, with California voters approving a ballot measure allowing the state’s independent redistricting commission to redraw congressional boundaries.

Despite the backlash to immigration enforcement, economic concerns remained the top issue for Latino voters across all states where exit polling was conducted. The Democratic aide said that while “immigration is rarely the top issue on its own”, “ICE raids are activating, and when people feel targeted in their daily lives, that changes votes.”

Still, the results underscore a fundamental reality about Latino voters that both parties have struggled to accept: the community is not a monolith, and does not represent a permanent coalition for either side.

“It’s a swing vote … and so it’s for the Democrats to lose, and they have to start speaking to the real duress that the community is in, because it’s not small,” Kumar said. “When I have conversations with my Latino colleagues, it is a wholly different conversation than every other American that I interact with every day. There are two different lived experiences happening right now.”

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