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The Latest Breaking News from HarleyDavidson

Harley-Davidson Confirmed 'Headcount Reductions' Are Coming to Course Correct Company

After its investor meeting where it presented its yearly financials, a Harley-Davidson spokesperson said that part of how the brand would right the ship would be through layoffs.

RideApart

Harley-Davidson's 'Taking Deliberate Actions to Stabilize Business' Following Massive Sales Decline

The Motor Co.'s 2025 was, let's just say, not great, and in its Q4 earnings report, newly minted CEO Artie Starrs had to deliver the news that it saw a 26% decline in revenue compared to the year prior.

RideApart

Harley Just Got A Free Pass Into India And This Might Change Everything

Zero tariffs reopen India for Harley, and its Hero partnership could finally turn relevance into real volume.

RideApart

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LiveWire Sales Up Slightly In 2025, But Still Didn't Sell Over 1,000 Motorcycles Last Year

The Harley-Davidson-owned EV motorcycle brand also posted losses, but the good news is they are smaller than in 2024, at least.

RideApart

10 Badass Biker Rings from Bikerringshop for True Motorcycle Enthusiasts

Every true rider knows that motorcycle culture runs deeper than chrome and leather. Your hands grip the throttle, shift gears, and wave to fellow riders – so why settle for generic jewelry when you can wear rings that actually speak your language? Bikerringshop has curated a collection that goes beyond…

inkl

Apparently, Harley-Davidson (Still) Makes Purple Motorcycles

The 2025 Harley-Davidson CVO Sport and Road Glide came in a “Poison Berry” purple color, but no one noticed.

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Harley-Davidson Goes Millennial Grey for 2026, For Some Reason

The Motor Company is offering three models in a basic trim and a boring color in hopes of luring new riders to the brand.

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Harley’s 2026 Premium Grand American Touring Range Receives Substantial Revisions

The Road Glide Limited and Street Glide Limited aren't new from top to bottom, but they have enough updates to entice more than a few prospective buyers.

RideApart

Harley Adds Three All-New CVO Models and Revises Rest of the Family

For 2026, Harley-Davidson has introduced three new models to the CVO family and added some welcome performance upgrades to the existing CVO bikes.

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"They Can't Live In the Past": Ford's CEO Has Some Thoughts on Harley-Davidson Survival

Jim Farley, Ford's CEO and one of the board members for Harley-Davidson, recently spoke about the Motor Co.'s future and where it needs to go.

RideApart

Can Donut's High-Range Solid-State Battery Really Save EV Motorcycles?

The specs of Donut Lab's solid-state battery are impressive. As are those in the first application, Verge's TS Pro EV motorcycle. But the bike crowd needs a lot more convincing.

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The News About Harley Shutting Down Dealerships Is Absolutely Fake, Duh

In an age where traditional media is racing toward the bottom each day, even this news about Harley-Davidson closing its dealerships feels predatory and is obviously fake.

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Harley-Davidson Is Having Workers Come Back Into the Milwaukee Offices Amid Board Shakeup

Harley-Davidson's new CEO is requiring all white-collar workers within 50 miles of Milwaukee to come back to the office.

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Harley-Davidson Is Shaking Up Its Leadership, and Maybe That's a Good Thing

After hiring a new CEO, and a boardroom fight among investors and leadership, Harley-Davidson is changing some key executive roles. And maybe that's a good thing.

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The USA’s New Top-Selling Motorcycle Brand May Surprise You: It Shouldn’t Though

Honda was knocked off the top-earning motorcycle brand in the US by Kawasaki. Team Green crushed the competition, and I have a theory as to why.

Barchart

Down 8% in December, Investors Should Wait Until Late January to Buy Harley-Davidson

Harley-Davidson stock is down over 25% in 2025, including 8% since the beginning of December. There are fundamental reasons to consider buying Harley-Davidson stock. Wait until late January to buy. Here are three reasons why.

RideApart

Can This Rare, One-Year-Only Harley-Davidson Possibly Be Saved?

This blast from Harley-Davidson's past is a small-displacement, dual-sport outlier, and it can be kind of valuable if it's running right. If.

RideApart

Here's Harley-Davidson's New Entry-Level Motorcycle, But Not the One We're Getting

Say hello to the new Harley-Davidson X440T, which refines and reimagines several of the styling cues from the X440 that fans didn't previously like.

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Indian Motorcycle's Executives Want to Focus on Cruisers and Baggers. But Is That Enough?

At EICMA, Indian Motorcycle's Ben Lindaman said they want to focus on the brand's core cruiser and bagger lineup. But in today's market, is that enough?

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Harley Dropped $1 Million For Veterans Charities, All Because Folks Rode a Lot

Harley's

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Indian Motorcycle's New Owner Offered a Vague Plan Forward, Big Emphasis on Merch

Carolwood Capital's Spencer Towill, who led the acquisition of Indian Motorcycle from Polaris, offered some thoughts on the brand's future. And it's seemingly led by an increased emphasis on merch.

RideApart

Harley Gives Fresh Details On MotoGP Race Series, and It Sounds Awesome

Harley-Davidson's much-anticipated MotoGP bagger series got a host of updates at EICMA, including a few team debuts, and more.

Benzinga

Harley-Davidson Holds Back Guidance Again On Tariff Concerns; Stock Sinks

Harley-Davidson, Inc. (NYSE:HOG) stock fell Tuesday after reporting third-quarter fiscal 2025 earnings.

RideApart

Zero Motorcycles' Longtime CEO Is Out, With a Former Kia Executive Taking Over

Zero Motorcycles' CEO Sam Paschel is leaving the company, with Pierre-Martin Bos becoming his successor at the most well-known electric motorcycle brand.

International Business Times UK

Polaris Sells Indian Motorcycle After 14 Years in £392m Deal – What It Means for the Global Bike Industry

Polaris exits the bike market as its Indian Motorcycle brand goes independent in a newly revealed sales deal with a private equity firm.

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