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The Latest Breaking News from Asos

The best stylist-approved supermarket fashion, from George to F&F

From Asda to Sainsburys and Tesco, these in-house brands are rivalling Mango and Zara

The Independent UK

The best affordable ski-wear brands for a stylish snow season

Everything you need to know about buying ski gear: our fashion expert’s top budget brands for goggles, gloves, salopettes and jackets

The Guardian - UK

It's Only February, But I'm Already Investing in This Spring/Summer 2026 Trend—and So Should You

Safari chic is back in the spotlight

Marie Claire

From analysis to the latest developments in health,
read the most diverse news in one place.

Can French Connection make FCUK fashionable again?

With a North American licensing deal under its belt, the reinvented high-street giant is growing again under new owners and a global strategy

The Guardian - UK

The best women’s boots for winter: 24 favourites, from knee-high to ankle

Cold feet? Not on our watch: our fashion expert picks the best boots for every occasion

The Guardian - UK

Fast fashion: why changes in return policies don’t do enough to address environmental damage

Online fashion retailer Asos recently introduced additional fees for customers who return lots of items, marking a significant shift in the fast fashion model that has relied on free, frictionless return policies as a key competitive advantage.

The Conversation

Where To Shop Poppy’s People We Meet On Vacation Outfits If You’re As Obsessed As Us

From her iconic airport 'fit to her dreamy swimsuits.

Pedestrian.tv

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‘It’s cooler than saying I bought this on Asos’: the big car boot sale rebrand

Whether Vinted’s to blame or TikTok’s to thank, people are flocking back to car parks in search of secondhand bargains. How did the car boot get hip again?

The Guardian - UK

The best outfits to wear on New Year’s Eve – whatever your plans

From pub chic to sofa-ready, we’ve got looks for every kind of NYE celebration, including the New Year’s Day walk

The Guardian - UK

What to wear on Christmas Day: Chic ideas for morning, noon and night

That’s a wrap on festive dressing

Evening Standard

Olivia Rodrigo Taps a Lacy Vintage Gucci Mini Dress for Lily Allen's "Naughty or Nice" Christmas Party

The two singers wore contrasting outfits to the holiday event.

Marie Claire

Asymmetric hemlines, applique and lace: the 30 best party dresses for Christmas and beyond

Our styling editor shares her favourite looks for getting dressed up to the nines

The Guardian - UK

Victoria Beckham proves that a funnel-neck coat is the timeless outerwear trend that’s worth investing in

The funnel-neck coat trend is elegant, sculptural and endlessly wearable

Woman & Home

In exquisite red velvet, Shirley Ballas just proved the mini dress is an ageless classic

When it comes to festive dressing, this timeless formula is always a winner

Woman & Home

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news in one place.

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The Guardian - UK

Life and sole: 41 of the best flat shoes for party season

Forget heels, flats are back – with a glam new look. From velvet mary janes to sequined ballerinas, here are our top picks for a blister-free festive season

Woman & Home

Kate Middleton dazzles in festive green coat with diamond earrings and cosy faux fur for Together At Christmas concert

Catherine arrived at Westminster Abbey with Prince William and the Wales children by her side

The Independent UK

Asos using AI stylists to help boost flagging sales

The online retailer’s new tool suggests outfits for shoppers.

The Guardian - UK

Asos turns to AI stylists to win back shoppers after sales slide 12%

Online fashion retailer says action to cut discounts and deter ‘serial returners’ contributed to fall in sales

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news in one place.

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The Guardian - UK

Gifts for fitness fans: what to give gym and yoga bunnies in the UK this Christmas

From activity trackers and a massage gun to fitness kit and soothing post-workout soaks, it won’t be too much of a stretch to find a present that suits

Evening Standard

How did Sarah Jessica Parker become a judge of the Booker Prize?

Plus celebs go skating at Somerset House and Topjaw turns 10

Woman & Home

In my opinion, the knitted triangle scarf is this year's chicest winter accessory - here are some of the very best and how I'd wear them

The small but mighty finishing touch has fast become my favourite way to complete an outfit.

Evening Standard

I'm a stylist who lives in double denim — here's how to nail the look

These are the best double denim sets to see you through the winter — and beyond

Marie Claire

Winter's Chicest Fall Coats and Jackets Are Secretly on Sale—18 Must-Haves I'm Shopping Now

18 finds I can't believe are less than $250.

Marie Claire

Hailey Bieber Invokes the '90s in a Saint Laurent Bomber Jacket and Gap Low-Rise Jeans

She celebrated Bella Hadid's 29th birthday in the perfect high-low combination.

Evening Standard

The best Black Friday high street fashion deals from ASOS, Cos, H&M, Topshop and more

From warming essentials and year-round staples to jewellery gems, the Black Friday sales are delivering on all fashion fronts

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