Europe's first Pokémon Center will open in London this autumn, to mark the release of the Pokémon Sword and Pokémon Shield video games for Nintendo Switch.
The pop-up Pokémon Center will be located at Westfield London in Shepherd’s Bush, and will be open for a limited time only, between 18 October and 15 November 2019.
The store will give fans a chance to browse and purchase a range of Pokémon Center-branded products, including exclusive designs not found anywhere else.
The Pokémon Company said that the move is a tribute to the UK's role in inspiring the design and feel of the Galar region, where the new games are set.
Further details on opening times, products available to purchase and additional in-store activities will be revealed in the coming months.
Galar is the second region to be based on a European country - the first being Kalos, which was based on France.
An interactive map of Galar , released earlier this year, reveals a verdant land with lakes and rivers in the south, and snowy mountains and a big city in the north.
A railroad system connects the towns with an underground network, where some of the games' adventures will take place.
Pokémon Sword and Pokémon Shield will be released worldwide on November 15, 2019, exclusively for Nintendo Switch.
