Smooth Radio is a brand with an upbeat character, generous spirit and a warm personality. We blend great music with engaging and polite personalities but it's the music that's at the centre of the listening experience – and the way we make you feel whenever you tune in.
Each song we play is a life landmark. We span the greatest music from the past five decades – we don't have to talk about nostalgia, the songs unlock the best times of our life. Smooth Radio's network programming also provides compelling content for listeners with big name presenters such as Tony Blackburn, Mark Goodier and Andy Peebles, as well as our ongoing series of documentaries.
We target a unique and appealing audience from 40-59. However, we like to define this demographic by attitude and not age! Smooth Radio shares its values with this audience.
Generosity – a big-hearted attitude towards life and those who live it
Curiosity – an unquenchable thirst to know and experience more
Positivity – all eyes on the bright side
Vitality – enjoying it more than ever
Variety – is indeed the spice of life
These values are present in all aspects on Smooth Radio, from the music we play and the personalities of our presenters to the attitudes of our audience.
Smooth Radio is the station that loves life and loves music just the way they do!
