New name equals new pain for Virgin fan

A year ago, a listener to the Virgin Radio breakfast show made the ultimate gesture of brand loyalty by agreeing to have the station's logo tattooed on his arm in order to win a pair of exclusive tickets to see Led Zeppelin. So you will imagine Grant Marzell's horror when he was told by breakfast DJ Christian O'Connell this morning that the station would be changing its name within the next month following its buyout by a subsidiary of India's largest media company, the Times of India. However, after the initial shock, Marzell decided there was only one thing for it - to have the station's new logo tattooed on him as well. The 38-year-old van driver from Haynault in Essex said: "How far I go with this really depends on what the new logo is but you only live once and you may as well live it to the full." Virgin Radio, or whatever its new name will be, said plans were afoot for Marzell to have his latest body art tattooed live on air when the station relaunches. Let's just hope the new logo is not too colourful or complicated - imagine the screams.