Picked wrong Melody? Parle Industries shares hit 5% upper circuit for 3rd day
Picked wrong Melody? Parle Industries shares hit 5% upper circuit for 3rd day
Parle Industries shares hit the 5% upper circuit for the third straight session after investors mistakenly linked the stock to Melody toffees gifted by PM Narendra Modi to Italy’s Giorgia Meloni. The viral social media moment sparked confusion between listed Parle Industries and unlisted FMCG giant Parle Products, fuelling a…
The Economic Times
The Economic Times
'Sweetening relationships since 1983': Parle reacts to Modi gifting Melody to Meloni
'Sweetening relationships since 1983': Parle reacts to Modi gifting Melody to Meloni
Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This gesture sparked a viral "Melodi" meme online. Parle Products shared the moment on social media. The company anticipates increased domestic and international sales following this global exposure. The act promoted Indian products on an international platform.
The Economic Times
The Economic Times
'Parle will never find brand ambassadors like these again': PM Modi gifts melody to Italian counterpart Giorgia Meloni and internet can't keep calm
'Parle will never find brand ambassadors like these again': PM Modi gifts melody to Italian counterpart Giorgia Meloni and internet can't keep calm
Prime Minister Narendra Modi's thoughtful gift of Parle Melody toffees to Italian PM Giorgia Meloni has captivated the internet. As soon as the video went viral online, people started tagging Parle on X saying the brand must be so happy seeing this clip, adding that Parle got brand ambassadors for…
The Economic Times
The Economic Times
Parle Melody: The ₹1 soft power twist Modi served to Meloni and the world
Prime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional exports, this gesture highlights India's growing confidence in its mass-market culture and everyday consumer identity, signaling a shift towards showcasing its vibrant domestic economy on the global stage.
The Economic Times
The Economic Times
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‘Nothing short of a miracle’: How primetime TV lost its mind over a one-rupee toffee
Earlier this week, Prime Minister Modi gifted Italian Prime Minister Giorgia Meloni a packet of Melody toffees. Meloni posted a video. It went viral. And primetime Indian television, in a moment of collective editorial judgment, went what kids these days call “ape s**t”.
Newslaundry
Newslaundry
PM Modi holds talks with Italian counterpart Giorgia Meloni
Prime Minister Narendra Modi met with Italian Prime Minister Giorgia Meloni in Rome. Discussions covered trade, defence, clean energy, and technology. The leaders reviewed a joint strategic action plan. Bilateral trade is growing, with a target of Euro 20 billion by 2029. The visit aims to strengthen India-Italy cooperation.
The Economic Times
The Economic Times