Haig Club has unveiled a fruity new flavour - Haig Club Mediterranean Orange Spirit Drink - created with Global Brand Partner, David Beckham.
The new variant is crafted with oranges sustainably sourced from the Mediterranean, largely from the Spanish region of Sevilla, and infused with orange blossom extract and the signature scotch whisky of Haig Club Clubman.
David Beckham said: “The Med is one of my favourite European destinations and we wanted to bring a fresh flavour to the brand that’s unexpected. This is a very natural step for Haig Club to explore new flavours and something we’ve been working on for a long time.”
Violeta Andreeva, Whisky Marketing Director Diageo, said: “I’m delighted to introduce Haig Club Mediterranean Orange to the nation during a time when many of us would welcome a quick Mediterranean getaway. Whether you’re a classic Haig Club whisky fan or new to the brand, this release tastes absolutely delicious with a zesty orange flavour and a sweet finish. Just mix it with lemonade and lots of ice for a perfect sundowner moment.”
