B&M has delighted shoppers with its latest sweet treat.
The budget retailer, that has confirmed it's open as an essential retailer during lockdown in Wales, has announced the launch of a new product.
But despite being a new edition to B&M, many customers have said it reminds them of their childhood.
The chocolate, called the Birthday Cake Choc Nibbles, have proved a huge hit with shoppers since B&M posted the launch on Instagram, wracking up over 100,000 interactions.
The retailer's Instagram post read: "Are you ready to meet the new edition to the Choc Nibbles @chocnibbles range? You might even prefer these to the original flavour?
"Delicious vanilla nibbles with real white chocolate and candy sprinkles - Birthday Cake Choc Nibbles!! In store soon. Birthday Cake Nibbles 240g only £1.00."
Shoppers have been quick to share their excitement over the new Choc Nibbles, with many feeling nostalgic towards the classic sweet treat, reports Liverpool Echo.
Among the comments, one user said: "Do you remember these!"
Another wrote: "Reminds me of childhood!", while a third added: "Best chocolate ever ever ever."
Other shoppers were desperate to get their hands on the new product, with one person commenting: "I need these in my life." A second said: "I NEEEEED THESE", while a third wrote: "Ooh yum!."
B&M is open through the various lockdowns throughout the UK as an essential retailer.
The store told shoppers: "We have been deemed an essential retailer by the Government as the majority of our sales are Grocery, Household Cleaning, Personal Care, DIY and Pet Care goods."
