In the latest image series for Saint Laurent's SS24 campaign, creative director Anthony Vaccarello has chosen to highlight the timeless personalities of Diana Ross, Lauren Hutton, and Michael Stipe. This selection reflects the growing trend of inclusivity in the fashion industry and the shifting attitudes towards ageism. Designers such as Demna Gvasalia and Louis Gabriel Nouchi have been featuring senior citizens on their catwalks, and brands like Saint Laurent are embracing older models in their campaigns.
Diana Ross, a pop culture icon, takes center stage as she embodies the style of the renowned French luxury brand. David Sims, known for his work with the younger generation, captures Ross's essence through his lens. The iconic singer's popularity has spanned decades, and her songs like 'Upside Down' and 'I'm Coming Out' evoke a nostalgic lightness of being that resonates with the fashion world.
Joining Ross in the SS24 campaign are two other notable personalities. Lauren Hutton, one of the first celebrity models to transition into an acting career after her role in 'American Gigolo,' brings her timeless grace and elegance to the brand. Meanwhile, Michael Stipe, film producer and lead singer of the influential band R.E.M, adds his unique presence to the campaign. Stipe's songs like 'Losing My Religion' and 'Shiny Happy People' have captivated audiences across generations.
This recent trend of showcasing senior celebrities in fashion campaigns and on the catwalk signifies a changing landscape in the industry. Patricia Lerat, brand strategist at PLC Consulting, believes that the inclusion of older individuals is essential to recognizing their fashion culture and their zest for life. Lerat notes that the presence of both young and older individuals in the fashion world creates a dynamic and diverse community.
Saint Laurent's decision to feature Diana Ross, Lauren Hutton, and Michael Stipe in their SS24 campaign is a testament to the power and timelessness of these icons. As the fashion industry continues to evolve and embrace diversity, it is heartening to see older individuals being celebrated and recognized for their style and influence. The winds of change are blowing, and it seems that the inclusion of senior citizens is becoming the new norm, bringing a fresh perspective and enriching the fashion landscape.
