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Evening Standard
Evening Standard
Business
Vicky Shaw

London properties add £9,000 to asking priced as more family homes come onto the market

The average asking price for a London house is now £696,120, according to Rightmove.

House prices are up 1.4 per cent or £9,272 in April, and 2.8 per cent compared to this time last year, according to the property portal.

A key factor behind the growth towards near-record average prices according to the website is “top of the ladder” properties, with a jump in new sellers and sales agreed for bigger, family-sized homes.

By contrast, house prices and activity are rising more slowly in the more mortgage-dependent sectors of the market, including people taking their first and second steps on the property ladder, the report added.

London’s outer boroughs saw the biggest month increases in asking prices for homes.

“Demand still outweighs supply which gives sellers the upper hand during price negotiations.”

Matt Thompson, head of sales at Chestertons

Asking prices were up 5.5 per cent in Merton for April, and Barnet saw a 4.8 per cent increase. Most boroughs saw an uptick of less than one per cent.

“Compared to last month, we have seen a clear increase in the number of house hunters. This has also led to sellers feeling more confident that now is the right time to put their property up for sale,” said Matt Thompson, head of sales at Chestertons.“Although the number of buyers and sellers has seen an increase in April so far, demand still outweighs supply which gives sellers the upper hand during price negotiations. Current speculation that interest rates might be cut over the coming months could see an additional increase in buyers which could result in sellers persisting on or increasing their asking prices.”

Across Britain, the typical price of a property coming to market increased by 1.1 per cent or £4,207 month-on-month in April, Rightmove said.

The average price tag on a home is only around £570 short of a record high reached in May last year, according to a property website.

The average new seller asking price across Britain is now £372,324.

The average asking price for a “top of the ladder” home in April is £682,661, up by more than £18,000 from £664,422 in March.

Overall, the first four months of the year have been “much improved” compared with 2023, with the market seeing boosts in both buyer and seller activity this spring, the website said.

Rightmove said that current sales are level with 2019, despite buyer conditions being much more challenging, with elevated mortgage rates plus house prices having grown by more than a fifth (22 per cent) during the intervening years.

“Sellers who are keen to secure their sale will still need to price realistically for their local market and avoid being overambitious.”

Tim Bannister, Rightmove’s director of property science

Affordability has been assisted by wage growth, Rightmove said.

Tim Bannister, Rightmove’s director of property science, said: “The top of the ladder sector continues to drive pricing activity at the start of the year, with movers in this sector typically less sensitive to higher mortgage rates, and more equity rich, contributing to their ability to move.

“While some buyers, across all sectors, will feel that their affordability has improved compared to last year due to wage growth and stable house prices, others will be more impacted by cost-of-living challenges and stickier than expected high mortgage rates.

“Despite these factors,  it has been a positive start to the year in comparison to the more muted start to 2023. However, agents report that the market remains very price-sensitive, and despite the current optimism, these are not the conditions to support substantial price growth. Sellers who are keen to secure their sale will still need to price realistically for their local market and avoid being overambitious at the start of marketing to give themselves the best chance of finding a buyer.”

Mr Bannister suggested that there could be a “tempting window of opportunity” for some people to make moves before the summer holidays and a general election.

The findings were released as a report from the Building Societies Association (BSA) looked at the struggles for prospective first-time buyers in getting onto the property ladder.

The report said: “An important balance is the compromise between financial stability and first-time buyer numbers.

“The last decade has seen the balance tilted in favour of financial stability with the inevitable cost of many being excluded from home ownership. It is now time to debate the costs and benefits of the current approach.”

It added: “Those with single incomes, lower than average incomes, or unstable incomes, and with less wealth have struggled to buy their own home and found themselves stuck in the private rented sector.”

Paul Broadhead, head of mortgage and housing policy at the BSA, said: “A properly functioning housing market is dependent on first-time buyers being able to afford their first home. Whilst building societies are creating bespoke, targeted innovations within the current regulatory framework, new thinking and radical changes are needed.”

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