On The Beach increased its revenue and cut its losses during the first half of its financial year.
The Manchester-headquartered group has reported a revenue of £73.2m for the six months to the end of March this year, up from the £52.9m it achieved in the same period in 2022.
Its pre-tax losses were also cut from £7m to £6m.
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In a statement to the London Stock Exchange, On The Beach said its revenue growth had been supported by investment in the brand and proposition with a continuation of free holiday perks for customers and 'the most wonderful time of the year' advert campaign.
That resulted in a rise in passenger bookings as well as an increase in the average value of holidays sold.
Chief executive Simon Cooper said: "I am pleased with the group's strong performance in the first half, delivering a record group booked TTV and group revenue performance, up 28% and 38% respectively, driven by increases in both volume of bookings and the average value of holidays sold.
"This was supported by our largest ever offline marketing campaign, 'The most wonderful time of the year', which included sponsorship of ITV's Masked Singer and the Magic Radio breakfast show.
"This marketing effort also delivered the group's highest ever top three brand consideration score, despite a more aggressive competitive environment.
"The travel sector continues to recover post-pandemic and the group has experienced significant increases in demand for its holiday product, particularly the Premium 5* offer.
"This segment represents a substantial growth area and we continue to see a significant incremental revenue opportunity to be gained in the medium term by attracting these customers to the brand.
"Our long haul offer also continues to grow and we have added new airlines and increased the number of destinations we can offer to our customers.
"We continued to invest in our technology capabilities including a migration to the cloud in H1 to allow greater speed of developments and increased security.
"These investments will enable the group to drive continued growth in both the core business and the exciting expansion opportunities.
"In what will be my last half-year results as CEO before handing over the reins to Shaun on 30 June, I am pleased with the group's performance in the first half and I am confident that the right building blocks are in place for Shaun and the team to continue to deliver growth across the business and I remain excited about both the near term and longer term opportunities for On the Beach."
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