FC Barcelona is currently considering a lucrative offer from a rival brand to Nike, which could potentially inject $240 million (€220 million) into the club. The offer comes as the Barca board, led by president Joan Laporta, explores alternative options for the production of its iconic Blaugrana jersey and training gear.
Having been in partnership with Nike since 1998, Barcelona reportedly feels undervalued by the sportswear giant. Nike currently pays the club a fixed annual amount of $93 million (€85 million), with additional possible variable payments of $21.8 million (€20 million) that are deemed challenging to achieve, leading to potential penalties if certain targets are not met.
While Barca had considered producing its own shirts under the Barca Licencising & Merchandising arm, this idea has been discarded. Recent reports suggest that Puma has emerged as a strong contender, offering a substantial signing bonus of $109.5 million (€100 million) and an annual sum of $131.4 million (€120 million) for supplying kits and apparel.
Barcelona's contract with Nike is set to run until 2028, but Laporta has expressed concerns about potential breaches by the company. The club is eager to make a decision soon and is awaiting a final offer from Nike, which, as of now, does not surpass the current payment terms.
Given Barcelona's ongoing financial recovery efforts following an economic crisis, the club is seeking ways to raise funds and adhere to Financial Fair Play regulations. The decision regarding the kit sponsorship deal is crucial for Barcelona's future financial stability and competitiveness in the football market.
