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Evening Standard
Evening Standard
Entertainment
Joe Bromley

Sneakerness takes London! Everything you need to know about the capital’s ultimate sneaker event

The Sneakerness festival — London’s sneaker wonderland, brought to you by the Evening Standard — has upgraded its offering for 2023 with the help of streetwear marketplace The Edit Ldn, video gaming company 2K, and a litte basketball.

Sneakerness has been upgraded with a basketball tournament (Sneakerness)

New for this year’s festival - which is set to attract 15,000 visitors over two days to East London’s Truman Brewery - will be a ‘gamers’ haven courtside’. It’s an area for guests to get comfy and play the much-anticipated new NBA 2K24 basketball game, which is to launch on September 8, 2023 to celebrate a quarter century of the NBA 2K gaming series.

Those more tempted by a real-life hoop game are in luck, too. A mixed gender, two vs two basketball tournament will be hosted across the weekend, with the help of Sky Sports⁣⁣ presenter Mo Mooncey. Need more tempting? Players are in with a shot of winning a £5,000 cash prize.

Exclusive stalls boast rare sneaker models (Sneakerness)

The top scorers won’t struggle to find ways to spend it, either. Elsewhere at Sneakerness — a Swiss festival which was founded in 2008 and arrived in London a decade later — expect Nike Air Jordan devotees and self-professed trainer archivists making their way around exclusive stalls and fawning over the rarest models. This year, the most in-demand pair is expected to be the Jordan Retros.

Other partners, including eBay and Chilly’s, are also set to have activations offering everything from vintage fashion to one-of-a-kind graffitied water bottles.

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