Eminem recently released a new music video in collaboration with Lyrical Lemonade/Def Jam Recordings from his All Is Yellow album. The video, titled 'Doomsday 2,' features the 15-time Grammy winner along with several special cameos. Directed by Lyrical Lemonade founder Cole Bennett, this marks Bennett's fifth video from the album released in January 2024.
In the video, the 51-year-old rapper is seen rapping directly to the camera behind yellow curtains before the office space around him starts to disintegrate. Notable appearances in the video include Big Sean, Swae Lee, JID, Cordae, Babytron, Denzel Curry, and others.
Eminem's lyrics in the song take aim at rapper-producer Benzino, with lines referencing Benzino's physical attributes and personal life. The rapper also addresses other topics such as Benzino's daughter, Coi Leray, financial struggles, and public speculation about his sexuality.
Throughout the song, Eminem also praises Cole Bennett and expresses his loyalty to Aftermath Entertainment. Bennett, who directed the album's previous four videos, emphasizes the importance of unity and collaboration in rap music, aiming to bring artists together and break down barriers.
In a recent interview, Bennett highlighted the significance of creating a space where artists can set aside their egos and work together. He emphasized his love for posse cuts and unexpected collaborations, aiming to foster a more unified rap community.
The release of 'Doomsday 2' and the success of Eminem's All Is Yellow album underscore the power of collaboration and creativity in the music industry, as artists like Eminem and directors like Cole Bennett continue to push boundaries and bring diverse talents together.
