Video footage has emerged of a fight that broke out at the entrance of a trainer store in Birmingham city centre.
A Nike trainer launch descended into chaos at a Size? store on Lower Temple Street.
Dozens had queued outside the store from the early hours to get their hands on the new Nike Dunk Low "Marina Blue" shoe.
But the "first-come-first-served" event was suddenly cancelled when shop staff said too many people were queuing for the nine sets of trainers they had - and a brawl started shortly after.
A video taken during a Birmingham Facebook Live captured the fight, showing several young men exchanging punches.
At one point, a man falls to the floor and is kicked and punched by several others.
A passing police officer is then heard to say "police, get off him, leave him alone".
Officers in uniform soon arrived on the scene to calm the situation down. It is not known if any arrests have been made.
BirminghamLive has asked West Midlands Police for a statement.
Previously, there have been two-hour queues outside the popular store due to previous sneaker releases.
In an Instagram post, the shop previously said of the new Nike shoe launch: "We expect everyone to queue safely and sensibly, if we deem it unsafe to open the launch will be withdrawn.
"We ask everyone queue up the street towards Tim Hortons and no one in the doorway to the shop or the launch will be cancelled.
"If this launch goes well we will be able to do more first come first served launches, if your unable to follow the simple instructions from management this won’t be possible and we will revert back to change to purchase post.
"It’s down to you lot to queue properly."
After the incident, Size? said: "Due to people not being able to queue in a sensible manner this launch has been cancelled. This was a trial to see if we would be able to release more stock on a first come first basis and after today no more will be done.
"Apologies to the people who could queue properly and have had this opportunity ruined by the ones who couldn’t follow the simple instructions."
BirminghamLive contacted Size? but the store refused to comment.
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