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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Michael Sykes

Adidas (accidentally?) roasted Kevin Durant after he disrespected Anthony Edwards’ new signature shoes

My favorite thing in the world is when the #brands get spicy with each other. After all, who doesn’t love a good corporate beef?

The spice level between Nike and Adidas just hit a million. The Scoville rating is going crazy. A quick little internet dustup between Adidas and Kevin Durant (who is a Nike athlete) has the internet on tilt.

Adidas casually roasted Kevin Durant online after the Suns’ superstar disrespected Anthony Edwards’ new signature shoe, the AE 1.

Here’s the deal. Anthony Edwards was asked who he’d want to see wearing his signature shoes someday. He mentioned Kevin Durant. It was respectful, but also pretty funny because he was so serious.

Kevin Durant is a Nike athlete. Anthony Edwards’ new shoes are Adidas. KD might be one of Edwards’ favorite players, but he’s never wearing these. Sorry, Ant-Man.

KD was kind enough to let him know that…in a not-so-kind way. He said he wouldn’t even put his big toe (that’s a REALLY big toe, btw) in those joints.

Like I said, y’all, the spice levels here are wild. But it didn’t end there, though. It wasn’t Edwards who clapped back. Instead, it was Adidas. Or, well, uh, whoever is running the Adidas social account, anyway.

Whoever it is told Kevin Durant he was “dusty” and about to “retire soon anyway” in a since-deleted tweet.

Just completely roasted KD, man. He’s cooked. This was so perfect. Unfortunately, though, whoever it was didn’t stand on business. The tweet was deleted shortly after and they came back to apologize. Well, kind of.

They just let KD know they meant to send this from the burner. That’s all.

Honestly, leaving it up would’ve been perfect, but this will still suffice. Petty sneaker beefs are awesome.

This completely broke the internet for a good 20 minutes. It was awesome.

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