The 2024 Super Bowl isn’t too far off, which means it’s time for a fresh crop of trailers for some of the year’s biggest movies.
Last year’s big game brought us fresh looks at the latest Marvel films, a new Pixar movie and the fourth John Wick adventure. What could this year’s Super Bowl bring us when it comes to movie trailers?
While we’re sure movies like Bob Marley: One Love and Madame Web will have televised presences since they come out in theaters the same week of the Super Bowl, we’re wondering what other big releases we’ll get a look at.
Let’s take a peek at 15 movies that could air trailers during this year’s big game, including the latest flick from the wise-cracking antihero Deadpool.
Dune: Part Two
We’re betting that Warner Bros. tries to get a spot in for the hotly anticipated Dune: Part Two, which is headed for theaters on March 1.
With tickets already on sale, it’ll give the studio another chance to plug the movie as it has available seats for opening weekend showtimes.
Long live the fighters!
Kung Fu Panda 4
With a March 8 release date, Kung Fu Panda 4 should pop up during the Super Bowl commercials this year since there will be a heavy family audience tuning in for the big game.
Universal Studios has advertised during plenty of Super Bowls in the past, and this will be one of its biggest titles on the spring calendar.
Road House
Amazon Prime Video/MGM advertised during last year’s big game, and we’d expect them to at least advertise one of its big spring releases.
March’s Road House remake starring Jake Gyllenhaal will hit the streaming service on March 21, and it’s got the rowdy action that typically lends itself to a Super Bowl ad.
Plus, this one ties in UFC to its plot, which fits nicely to advertising during the biggest sporting event of the year.
Ghostbusters: Frozen Empire
Columbia Pictures advertised during last year’s big game for March 2023’s sci-fi dinosaur adventure 65, and we could see them pushing another major March title in Ghostbusters: Frozen Empire.
The sequel to 2021’s Ghostbusters: Afterlife should get a fresh trailer ahead of a major advertising push before its March 22 release.
Godzilla x Kong: The New Empire
After a 17-year hiatus, Warner Bros. returned to advertising during the Super Bowl last year for a special look at The Flash.
It’s definitely possible the studio returns to advertise for this year’s big game, and a fresh look at the monster battles ahead in Godzilla x Kong: The New Empire makes sense. The film is set for a March 29 release.
The Fall Guy
We’re betting Universal tries to get its latest look at its action comedy The Fall Guy in during this year’s Super Bowl.
The Ryan Gosling/Emily Blunt feature feels prime for a big game ad, as it’s got the explosives and jokes that usually cut together for a nice Super Bowl teaser to help build interest. The film hits theaters on May 3.
Kingdom of the Planet of the Apes
Disney never shies away from promoting its biggest releases during the Super Bowl.
With 20th Century Studios now under the Mouse House banner, we’re expecting a fresh tease for Kingdom of the Planet of the Apes this year.
The latest Apes film swings into theaters on May 10, which means a new trailer is assuredly on its way.
IF
John Krasinski’s original fantasy film IF is set for a May 17 release, and it could absolutely benefit from a Super Bowl ad.
Paramount has been a regular advertiser during the Super Bowl, and CBS is broadcasting this year’s game. Expect the studio to take advantage of the big game playing on its sister network with fresh looks at films like IF.
Furiosa: A Mad Max Saga
Maybe Warner Bros. will advertise more than one of its upcoming releases. If so, then Furiosa: A Mad Max Saga makes a lot of sense to get a big game ad.
The latest Mad Max film from auteur George Miller will have plenty of thrilling theatrics to advertise for a Super Bowl audience.
Inside Out 2
It’s a pretty safe bet that Disney will try to get a Super Bowl ad in for Inside Out 2, which hits theaters on June 14 and only has a teaser trailer out so far.
It’s one of the big summer releases, and Disney has advertised Pixar films during the Super Bowl in the past, like this 2019 ad for Toy Story 4.
A Quiet Place: Day One
Again, expect a handful of Paramount advertisements during this year’s Super Bowl game, including a possible first look at this summer’s A Quiet Place: Day One.
The prequel film starring Lupita Nyong’o and Joseph Quinn hasn’t released any trailers yet, which would make the Super Bowl a prime destination to launch its advertising campaign.
The horror film quietly creeps into theaters on June 28.
Horizon: An American Saga – Chapters 1 and 2
We’re not sure how many films (if any at all) that Warner Bros. will try to advertise during this year’s Super Bowl.
However, Kevin Costner’s two-part Western epic Horizon: An American Saga would certainly benefit from a push during the big game.
This one would get two films into one advertisement, as the first part of the series comes out on June 28 and the second part comes out on Aug. 16.
Despicable Me 4
Universal could choose to share a first look at Despicable Me 4 during this year’s Super Bowl, which hits theaters on July 3.
Destined to be one of the biggest films of the year, it’s the first adventure for adult Gru and the Minions since 2017’s Despicable Me 3.
Twisters
Universal might not have all of these films advertised during the big game, but we sure hope we get a first look at Twisters, a sequel to the 1990s blockbuster from Minari filmmaker Lee Isaac Chong set for July 19.
Glen Powell, Daisy Edgar-Jones, Anthony Ramos, Brandon Perea and Sasha Lane lead the cast for this stormy sequel, which could debut a first look during this year’s Super Bowl (like Jordan Peele’s Nope did in 2022, another July release from Universal).
Deadpool 3
Disney has advertised Marvel Studios films in the past during the Super Bowl, and Deadpool 3 is fascinatingly the only Marvel film coming from the studio this year.
We’re expecting a first look during the big game at the third Deadpool film, which sees the return of Hugh Jackman as Wolverine. This one hits on July 26.
5 other possibilities
- If Netflix jumps in the game, Adam Sandler’s space drama Spaceman (March 1) and the action film Damsel starring Millie Bobby Brown (March 8) could get Super Bowl spots.
- Lionsgate has the John Wick spinoff film Ballerina coming on June 7. Could we get a first trailer on game day?
- Columbia could push Bad Boys 4 (June 14) during the big game, even if a more immediate release like Ghostbusters: Frozen Empire would make more sense if the studio only pays for one spot.
- Ditto Columbia’s The Garfield Movie (May 24), which we’re guessing would involve Garfield eating a lasagna while watching the Super Bowl.
